Displaying items by tag: older cats
Neutricks and Neutricks for Cats are an exciting new approach to healthy brain aging for the senior pet wellness market.
Based on the success of the protein “apoaequorin” (originally discovered in jellyfish) in canine trials, Neutricks developed two new supplements to support your pet’s cognitive health with a unique approach for both dogs and cats. Neutricks for Dogs has been formulated as a tasty chewable tablet that dogs love. Neutricks for Cats is available in a great tasting fish flavored sprinkle.
Neutricks is focused on the discovery, development and commercialization of novel supplements to provide support during age-related changes in memory, cognitive performance and related issues of aging pets. The Company’s first product, Neutricks brand dietary supplement (apoaequorin), is now available for sale by veterinarians. Neutricks is backed by research that shows it helps support brain cell health.
Just like people, animals can experience mild memory problems associated with aging. A pet that seems strangely distant, confused, or disoriented, may be a candidate. More than 28 million pets (dogs and cats) in the U.S. have canine mild memory issues. Independent research and veterinarian testimonials have reported that Neutricks® has positive benefits on animals with mild memory issues. As veterinary care increases the life span of our pets, the senior pet wellness market will grow. The pet-nutritional market was valued at $2.1 billion dollars in 2007 and 43% of this figure is from the sale of pet supplements alone. Sales of pet supplements are expected to reach $1.7 billion by 2012. There is growing demand for new and effective products to meet the needs of older pets.
Better primary medical care has led to longer-lived dogs and cats, and a subsequent increase in the prevalence of senior mild memory issues. In a study at the University of California-Davis, 62% of 11- to 16-year-old dogs showed signs in at least one category of memory impairment. In a survey of pet owners, nearly half of dogs age 8 and older showed at least one sign associated with mild memory problems. The Veterinary Journal published a recent study of pets seen by veterinarians in whom they estimated that 14.2 percent of older pets presented with mild memory problems yet only 1.9% were addressing the problems.
(ANNAPOLIS, Maryland) June 18, 2012—During Adopt a Cat Month, the CATalyst Council, a national initiative comprised of animal health and welfare organizations working on behalf of cats, encourages potential adopters to consider adopting an older cat.
While kittens may be fun and have seemingly boundless energy, you may find that having a more mellow older cat is a better fit for your family and your lifestyle. Older cats also tend to stay in shelters longer than younger ones, which means that shelter staff have gotten to know them better and can recommend one that would be perfect for you.
“Adult cats are just big kittens with developed personalities,” says Jan McHugh Smith, president and CEO of the Humane Society of the Pikes Peak Region. “They come in all shapes, sizes and colors; you can adopt a cool cat, a lap cat, a fat cat. Just adopt.”
“Many people overlook older cats in shelters because they worry about the amount of time the cat has left, but many cats live to be well into their late teens, so adopting a 6-year-old cat could mean that you still have over a decade to enjoy each other’s company,” says Dr. Jane Brunt, CATalyst Council’s executive director. “The most important thing to remember when adopting any cat is that proper veterinary care is necessary to help your new friend enjoy a long, happy, healthy life.”
A cat as young as 3 years old has a harder time finding a new home than a kitten does, and generally around 60 percent of cats taken in at shelters are adults.
“Adult cats can become a member of your family just as easily as a kitten, generally know how to use a litter box and are typically mellower than their younger counterparts,” says Bob Rohde, president and CEO of the Dumb Friends League in Denver. “Older cats have just as much love to give and seem to be more grateful for getting that second chance at happiness.”
The CATalyst Council is a national organization which includes a wide variety of animal health and welfare organizations as well as corporate members of the animal health industry that are working together to improve the health and welfare of America’s favorite pet. It was founded in response to troubling statistics released by the American Veterinary Medical Association that indicate an increase in our nation’s pet cat population coupled with a decline in veterinary care for those cats. More information about the CATalyst Council is available at .