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Special EARTH DAY Webinar “Pangolins: probable
origin of COVID-19 and most trafficked endangered
mammal” 22nd of April 2020
Dear Madam/Sir,
Friend of the Earth is pleased to invite you to the free of charge webinar on
“Pangolins: probable origin of COVID-19 and most trafficked endangered
mammal”
This webinar can be of interest to:
- media professionals, journalists
- environmental conservation groups, NGOs
- government officials
- pharmaceutical companies
- companies’ sustainability and environmental managers
- bloggers, influencers and many more.
During this half an hour session, Patrick Boehler (editor of The Pangolin
Reports) and Paolo Bray (Founder and Director at Friend of the Earth and
Friend of the Sea) will cover the following subjects:
Earth Day & Pangolins Pangolins’ Biology and distribution
Threats and IUCN Redlist status Illegal trade of pangolins
Claimed pharmaceutical proprieties of pangolins’ parts
Wet wildlife markets, coronavirus and pangolins
Conservation initiatives to protect pangolins.
Sign up to the webinar here
if this link doesn't work try
https://meetingdemo.zoho.com/meeting/register?sessionId=1022622844
This webinar will take place on 22nd of April 2020 at 03:00 pm, CET +1 (06:00
am San Francisco; 09:00 am in New York; 02:00 pm in London; 03:00 pm in
Johannesburg; 08:00 pm in Bangkok; 09:00 pm in Hong Kong; 23:00 pm in
Sidney).
Participation is free of charge.
Friend of the Earth certificate of attendance will be issued to all participants.
I f you cannot attend the live session, sign up anyway and we will send you a
recording.
You will also have the opportunity to pose questions to the speakers during the
webinar.
Please, feel free to share this email with any interested colleagues.
Best regards
Newma Mateus Barbosa - Marketing
friendoftheearth.org
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FRIEND OF THE EARTH (www.friendoftheearth.org)
Friend of the Earth is a project of the World Sustainability Organization, providing certification of products
and services which respect the land habitat and species. Food products,textiles and fashion from
sustainable agriculture and farming can be certified Friend of the Earth, following audits to verify compliance
with strict sustainability requirements. Audits are carried out by qualified auditors of independent and
nationally accredited certification bodies. Over a thousand companies have products certified by WSO
certification programs in over 70 countries. Friend of the Earth also deploys its own conseervation projects
and campaigns to protect endangered species and habitats.

New Petition Asks Chinese and Vietnamese
Governments to Enforce Pangolin Trade Ban
Goal is to stop poaching almost-extinct scale-covered mammal used in traditional Chinese
medicine and prized as a food delicacy.
Friend of the Earth, the preeminent worldwide certification for agriculture and
land-based ecosystems, has initiated an online petition requesting that the
governments of China and Vietnam enforce a ban on the trade in pangolin parts.
The scale-covered mammal has been hunted nearly to the point of extinction to
feed a lucrative marketing trafficking in pangolin parts for use in traditional
Chinese medicine. Pangolin are also considered a delicacy in China and
Vietnam, the two countries that bear the most responsibility for the illegal global
trade in pangolin scales and meat.
“This harmless, ant-eating mammal is now endangered due to the black
market,” said Paolo Bray, Director of Friend of Earth “Unfortunately,
international legislation is not sufficient to protect the species because the laws
have not been enforced. This is, in part, due to a lack of political will and a lack
of funds. Local populations are also not aware or engaged in the drive to
conserve these unique animals. Our hope is that the petition will demonstrate a
worldwide interest in saving the pangolin, which will drive action on the parts of
the Chinese and Vietnamese governments.”
The Pangolin is believed to be the world’s most trafficked mammal. Poachers in
Africa are paid about $2 for each pangolin they catch. At the buying end of
the market, in China and Vietnam, a kilo of pangolin scales can sell for more
than $750, according to Pangolin Reports. The scales are falsely marketed as
having medicinal properties that can cure a variety of ailments.
The monetary incentive has led to innumerable pangolins being taken from the
wild. The IUCN SSC Specialist Pangolin Group estimates that, despite the
reduction in numbers over the past decades, a pangolin is illegally taken from
the wild every five minutes. Habitat loss is also affecting pangolin populations in
both Asia and Africa. The primary cause is deforestation.
Of the eight species of pangolin, four (Phataginus tetradactyla, P. tricuspis ,
Smutsia gigantea, and S. temminckii) are listed as vulnerable, two (Manis
crassicaudata and M. culionensis) are listed as endangered, and two (M.
pentadactyla and M. javanica) are listed as critically endangered on the
International Union for Conservation of Nature Red List of Threatened Species.
Pangolins have a highly specialized diet, relying on ants and termites for their
nutrition. Though they are not closely related to anteaters, pangolins occupy a
similar ecological niche to these animals. They are important for controlling
insect populations. According to research, a single pangolin can eat upwards of
70 million insects a year. As such, pangolins have an important role in the
control of forest termites and without them, the balance of their delicate
ecosystems will tip.
Friend of the Earth will send all signatures from the petition to the relevant
decision-makers in the Chinese and Vietnamese governments and companies.
The organization will subsequently ask for feedback and updates on the
undertaken measures.
About Friend of the Earth
Friend of the Earth promotes sustainable agriculture and farming methods
through companies' certification and consumer awareness. It is a project of the
World Sustainability Organization, whose objective is the conservation of
ecosystems.
For more information about Conservation Projects visit
https://friendoftheearth.org/conservation-project/save-the-pangolins/
For moreinformation about the Petition visit
https://chng.it/LdmXD75n4w
friendofthesea.org
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Paolo Bray

Paolo Bray has been engaged for the last 30 years in protecting endangered species and in environmental conservation activities.

He is currently Director of International Programs – Dolphin-Safe® project / Earth Island Institute and Founder and Director of World Sustainability Organization and the Friend of the Sea® certification programme.

Over his almost 30 years of experience in conservation, Bray has helped start and develop several certification projects. The Dolphin-Safe project has been the pioneer of all certifications of products from sustainable fisheries. Dolphin-Safe helped save millions of dolphins from being killed by tuna fisheries deliberately targeting also dolphins.

In 2008, Bray created Friend of the Sea, currently the major international sustainability certification programme for seafood, aquaculture, Omega3, shipping, whale and dolphin-watching, and other products and services to act on potential impacts on the marine habitat. It is the only independent certification, nationally and CE accredited, covering both fisheries and aquaculture.

In 2016, Bray created Friend of the Earth, a major international certification programme for products from Sustainable Agriculture and Farming. Dozens of companies from all continents obtained the Friend of the Earth certification, including producers of rice, eggs, wine, oil, dairy products, quinoa, coffee, etc.

Bray has also founded the World Sustainability Organization, which supports conservation projects and campaigns.

Paolo Bray studied at the International Sevenoaks School of Kent, UK, and graduated in International Politics at Bocconi Economics University of Milan. Bray lived and travelled all over the world and his international and pragmatic approach to sustainability, and his dedication to conservation projects, helped to establish organisations aimed to achieve important and tangible environmental protection results.

He is often invited as speaker at the major FAO meetings and other institutes conferences.

April 24, 2017 - Los Angeles, CA – An exclusive comic book featuring the stories that inspired the upcoming film Valerian And The City Of A Thousand Planets will be available to fans around the world for free at local comic book stores, on Saturday, May 6, 2017 as part of “Free Comic Book Day,” it was announced today by STXfilms, EuropaCorp, and Cinebook.

In anticipation of the July 21st film release of Valerian And The City Of A Thousand Planets, this 32-page, free issue will feature a preview of the story from the comics that inspired the film, as well as exclusive, behind-the-scenes content from the highly anticipated, summer film developed and produced by EuropaCorp and distributed in the United States by STXfilms.

The original ground-breaking French comic series of VALERIAN AND LAURELINE published by Les Éditions Dargaud, was created by Pierre Christin and Jean-Claude Mézières, and inspired a generation of artists, writers, and filmmakers. “VALERIAN AND LAURELINE” ran for 43 years and is collected in 23 volumes. This year, the series is celebrating its 50th anniversary coinciding with the feature film’s release in July. 

”It gives me incredible joy to finally bring to the big screen, 50 years later, the work of comic book creators Pierre Christin and Jean-Claude Mézières that originally sparked my imagination and set me on this incredible journey,” said writer/ director Luc Besson.  “I look forward to introducing a new generation of fans to the adventures of Valerian and Laureline.”

ABOUT VALERIAN AND THE CITY OF A THOUSAND PLANETS

VALERIAN AND THE CITY OF A THOUSAND PLANETS is the visually spectacular new adventure film from Luc Besson starring Dane DeHaan, Cara Delevigne, Clive Owen with Rihanna, Ethan Hawke, Herbie Hancock, Kris Wu, and Rutger Hauer. The film is produced by Virginie Besson-Silla. In theaters July 21st!

STXfilms thanks Cinebook and Bliss on Tap who were instrumental in bringing this preview issue to fans on Free Comic Book Day. The 32-page preview issue will be printed at its original, European size. Check with your local comic book shop for more details. Availability is limited.

For more information, please visit www.FreeComicBookDay.com.

ABOUT STXFILMS

STXfilms is a division of STX Entertainment, a global next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VF, digital vide, music and live entertainment content.  It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises. 

The company is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the leading global private investment firm TPG.   Other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others.  With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market. 

 

ABOUT EUROPACORP

EuropaCorp is one of Europe’s leading film studios. Founded in 1999, EuropaCorp has operations spanning production, theatrical distribution, video and VOD, and television sales. EuropaCorp also has international rights, partnerships and licensing, production and soundtrack publishing activities. The Group has also been producing TV series since 2010. EuropaCorp’s integrated business model allows it to benefit from diversified sources of revenue. With a line-up boasting various types of films and a very strong foothold in international markets, the Group has produced France’s biggest international hits in recent years. EuropaCorp was founded by French filmmaker, screenwriter and producer Luc Besson. The Group owns a catalogue of 500 movies.

FOR IMMEDIATE RELEASE: August 27, 2015

Khan Academy launches Pixar in a Box, a behind-the-scenes look at

Pixar Animation Studios’ creative process

Free online curriculum shows how Pixar filmmakers use science, technology, engineering, art and math to create movie magic 

 

MOUNTAIN VIEW, Calif. – Today, Pixar in a Box - a new online resource that explores the academic concepts behind Pixar Animation Studios’ creative process - goes live on KhanAcademy.org. Through a series of video lessons, interactive exercises, and hands-on activities, students will discover how the academic concepts they learn in school enable Pixar filmmakers to create new worlds, animate unique characters and tell stories through animation. Although designed especially for students in middle and high school, these resources are available to learners of all ages, completely free of charge.

“Our mission at Khan Academy is a free, world-class education for anyone, anywhere,” said Sal Khan, Founder and CEO of the not-for-profit Khan Academy. “Sparking student interest in math and other academic fields is a key part of that, and we’re delighted to collaborate with Pixar to achieve this goal. Pixar in a Box gives students a new way to engage with key academic concepts and see how creative these concepts can be.”

"Learning makes us beginners again,” said Ed Catmull, President of Pixar and Walt Disney Animation Studios.  “In my experience, creativity involves missteps and imperfections, which is one more reason it is important for every one of us to keep learning - in order to remain flexible and keep our brains nimble.   By working with Khan Academy on Pixar in a Box, we hope to encourage the excitement of learning and creative thinking for middle and high school students and to provide the tools to do it.”

“For years, we’ve heard from teachers at every grade level interested in creating animation-based curricula,” said Elyse Klaidman, Director, Pixar University and Archives.  “We’ve wanted to provide free online resources for them, and Pixar in a Box makes that dream a reality. We hope that it not only gives students a behind-the-scenes look at how our movies are made but also gets them excited about STEAM (science, technology, engineering, arts, and mathematics) concepts.”

Khan and Catmull officially unveiled Pixar in a Box at a special event yesterday evening on the Pixar campus in Emeryville, CA. After an introduction from Klaidman, local educators learned the story behind the project and then received a live demonstration of Pixar in a Box from two of its creators - Brit Cruise, Content Producer at Khan Academy, and Tony DeRose, Senior Scientist and Research Group Lead at Pixar. The evening concluded with a question-and-answer session moderated by Klaidman.

“Many students start to lose interest in academics in middle and high school, partly because they don’t see how academic concepts relate to things they care about,” said DeRose. “Pixar in a Box aims to address this disconnect by showing how Pixar filmmakers use these concepts for creative benefit in their everyday work.”

Starting today, students can access Pixar in a Box and learn:

●      How combinatorics are used to create crowds, like the swarm of robots in WALLŸE.

●      How parabolas are used to model environments, like the forest in Brave.

●      How weighted averages are used to create characters, like Buzz Lightyear and Woody.

●      How linear and cubic interpolation are used to animate characters.

●      How trigonometry is used to create the worlds in which Pixar stories take place.

●      How simultaneous equations are used to paint all of Pixar’s images.

“These lessons are the first phase of the project,” said Cruise. “While the first year focuses on math, future Pixar in a Box lessons will explore science, computer science, arts, and humanities.” 

All Pixar in a Box resources are available free of charge at PixarInABox.org. The site will be updated as additional lessons become available.

*****

About Khan Academy

Khan Academy is a 501(c)3 nonprofit with a mission to change education for the better by providing a free, world-class education for anyone, anywhere. We believe that students of all ages should have free, unlimited access to the best educational content, and that they should be able to consume and master this content at their own pace. In addition, we believe that there are incredible opportunities to use intelligent software development, deep data analytics, and intuitive user interfaces to more effectively surface and present these educational resources to students and teachers around the world. Our library of content covers kindergarten to early college math, science topics such as biology, chemistry, and physics, and reaches into humanities with tutorials on economics, finance, music, philosophy, and art history. We have over 26 million registered students and to date, we have delivered over 580 million lessons and 3.8 billion exercise problems. For further information, visit KhanAcademy.org.

About Pixar Animation Studios

Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation.  Creator of some of the most successful and beloved animated films of all time, including "Toy Story," "Monsters, Inc.," “Cars,” "The Incredibles," "Ratatouille," "WALL•E," "Up," "Toy Story 3” and “Brave,” the Northern California studio has won 30 Academy Awards® and its films have grossed more than $8.7 billion at the worldwide box office to date. “Inside Out,” Pixar’s fifteenth feature, is currently in theaters worldwide.


 

HEALTH AND THE PURR-SUIT OF HAPPINESS
Swheat Scoop Natural Cat Litter Helps Promote a
Healthy Lifestyle for Kitties and their Parents
DETROIT LAKES, MINN. – The sweet life is often described as having health and happiness at home
– and the makers of Swheat Scoop Natural Clumping Litter couldn’t agree more. To help pets and
parents achieve this higher level of living, they’ve spent nearly 20 years perfecting their natural cat
litter that’s distinguished by its performance and eco-friendly qualities, while helping to promote a
healthy lifestyle.
• Stops odors instantly so pet friendly families maintain a fresh smelling home.
• Clumps fast and firm for quick and easy litter box maintenance.
• Clay and chemical free so it’s safe for both pets and parents.
• Low dust for reduced allergy irritation and respiratory flare-ups.
The first chemical-free litter of its kind, Swheat
Scoop has remained a trusted brand for nearly two
decades thanks to its unmatched odor eliminating
qualities. Plus, new and improved Swheat Scoop
formulas clump firmer and faster, making clean-up a
breeze. And since Swheat Scoop absorbs moisture
faster than conventional brands, the rest of the litter
stays fresh and clean longer, saving pet
parents money.
But this litter isn’t simply good for people and pets, it’s also good for the environment. Unlike clay
litters that are mined and never decompose, Swheat Scoop is clay free, chemical free and made with
naturally processed wheat, a renewable, sustainable resource that is 100% biodegradable.
For more information about the “swheat life”, the brand’s recently improved Swheat Scoop Original
and Multi-Cat formulas, or their new Lightly Scented formula, visit www.SwheatScoop.com. Also
find them on your favorite social media sites, including Facebook, Twitter, Pinterest and Instagram,
just search Swheat Scoop.

www.SwheatScoop.com | www.Facebook.com/SwheatScoop |www.Pinterest.com/SwheatScoop
www. Twitter.com/SwheatScoop | www.Instagram.com/SwheatScoop
ABOUT SWHEAT SCOOP ®
Swheat Scoop Natural Clumping Litter is a unique litter made from naturally processed wheat.
Through a patented process, its natural wheat enzymes work continuously to eliminate, rather than
mask litter box odors. This same process enables wheat starches to form firm clumps when exposed
to moisture, making cleanups easy. Plus, it’s clay free, chemical free and biodegradable. Because it is
clay free, Swheat Scoop is perfectly safe for kittens and is recommended by veterinarians. Swheat
Scoop is brought to you by Pet Care Systems of Detroit Lakes, Minnesota. For more information, call
1-800-SWHEATS (794-3287) or visit www.SwheatScoop.com.
###

Aïkiou Dog Bowl Takes a New Approach in Solving Weight and Behavior Problems Associated with Domestic Pets

With pet obesity and weight problems on the rise, AÏkiou (IQ) Company takes in a new approach. With it's bowl already described as a new revolution in pet feeding by most of the behaviorists, Aïkiou is creating a new trend. These bowls called food activity centers not only reduce the chance of weight problems, it also helps cats and dogs to calm themselves by having a healthy food searching experience.

Distributions Aikiou Inc. of Mascouche, Canada is taking a new approach to pet obesity and behavior related problems by creating the future in pet food activity centers. These dog bowls are designed for fun and as a healthy alternative to their regular dog bowl.

“As we all know, dogs and cats have to find their food in nature, this activity is part of their natural behavior. With domestication, we improved the lives of those pets with our standards but forgot about their natural needs, food search being one of them.“ says creator Kathleen Desrosiers.

The goal of the company is to create a full line of products designed to help pets in houses control their behavior and weight. Using these products should contribute to lower the costs associated with having a pet. It is said that overweight dogs and cats are more at risk of developing problems such as diabetes, bone problems, heart disease, liver and digestive disorders.

The overweight animals will find in The Aïkiou a solution to their problem. By having to spend more time finding their food, they will learn to eat more slowly and will find satiety more quickly, what will contribute in helping them maintaining a healthy weight. This will also help reduce the costs associated with these disease in many households.

With these bowls intended for regular use that work like puzzle toys as recommended by pet behaviorists and the ASPCA. Pets will have to use their nose and brain to search for their food in order to prevent boredom and excess energy, two known reason for behavior problems in dogs. It will help them find the motivation that they would usually have in nature and help solve many anxiety problems that most of today’s dogs have to face.

www.aikiou.com

About Distributions Aïkiou

Distributions Aïkiou is a Canadian company founded by Kathleen Desrosiers, co owner of the company. The goal of the company is to develop new products based on the interaction of the animals with their environment. Started in 2008, it released the first of a new generation of feeders with in mind the fact that animals need to use their mind as much as we do to have a life full of new experiences.

A practical guide to repelling indoor and outdoor pests using organic methods, featuring newly updated information on today’s pest epidemics, such as bedbugs, as well as new online resources for finding beneficial organisms that act as predators for specific pests.

Text Box: LOREN NANCARROW is an award-winning television journalist and eco-reporter who has received some of broadcast journalism’s highest honors for reporting on environmental science and nature. He has worked as a founding trustee of the EcoLife Foundation, which sponsors projects aimed at reducing carbon output, reforesting important habitats, and saving valuable species.    JANET HOGAN TAYLOR is an entomologist and former zookeeper who now works as an environmental scientist.  Nancarrow and Taylor have coauthored two other books together, Dead Daisies Make Me Crazy and The Worm Book. Both live in San Diego, California, and are available for interviews.   Dead Snails Leave No Trails, Revised: Natural Pest Control for Home and Garden by Loren Nancarrow and Janet Hogan Taylor $12.99 paper, 192 pages, 5 ½ " x 8 ¼ " ISBN: 978-1-60774-319-4  eBook ISBN: 978-1-60774-320-0 TEN SPEED PRESS | Crown Publishing Group | www.tenspeed.com

This comprehensive guide is a user-friendly source

for anyone who wants to control pests in the home and garden without heavy-duty chemical warfare. Educating readers on how to make their own all-purpose (and all-natural) pest repellents with simple household ingredients like chile peppers and vinegar, this newly revised edition of Dead Snails Leave No Trails is the perfect DIY solution for conscientious homeowners, apartment dwellers, and gardeners alike who want to be rid of pests and yet kind to the planet.

Chemical insect sprays not only eradicate unwanted creepy crawlers, but also the beneficial insects and animals that perform the essential work of pollinating, breaking down organic matter, and killing pests. To make matters worse, it’s the pests that return first and in greater numbers once the chemicals wear off. A better solution is to use one of the more effective natural means of dealing with them featured in this book, which shares invaluable information and a host of handy tricks to eliminate pests while keeping oneself, one’s family, and the environment safe.

Readers learn how to:

  • Use companion planting to attract beneficial insects and animals or repel harmful ones

  • Keep four-legged intruders—including squirrels,

deer, rabbits, and skunks—away from prized

vegetables and flowers

  • Eliminate ants, roaches, rodents, and other

unwelcome visitors from the home

With a full chapter on how to protect pets from critters like ticks and fleas, and simple DIY organic pest control recipes throughout, Dead Snails Leave No Trails is the most straightforward guide to indoor and outdoor natural pest solutions.

VITAKRAFT SUNSEED GIVES GUINEA PIG OWNERS
A LITTLE GUIDANCE WITH THE COMPLETE KIT FOR GUINEA PIGS
­-An excellent beginner’s kit for the new pet parent - Includes food, food bowl, water bottle, bedding, toys and cage!

(Bowling Green, OH) - Holly Hoffman, Director of Marketing for Vitakraft Sunseed, is pleased to introduce The Complete Kit for Guinea Pigs to provide new pet parents with the essentials they will need for their small animal. The kit comes complete with a spacious, easy-to-assemble cage, Fresh World bedding, timothy hay, attachable chew toys, Vita-Plus guinea pig food, food bowl, and water bottle.

“ This is a great way to encourage new pet ownership and to introduce children and families to a wonderful hobby that can last a lifetime,” said Hoffman.

This one-stop kit assembles without the use of tools, provides specially formulated food and timothy hay for optimal health and nutrition, toys designed for healthy chewing habits, and highly absorbent bedding made from recycled materials. Complete with bowls and mountable water bottle, owners can literally leave the store with the kit in one hand and their guinea pig in the other.

-###-

About Vitakraft Sunseed:

Celebrating 175 years of expertise in pet care and nutrition, Vitakraft of Germany joined with Sunseed of Ohio, celebrating over 30 years in the pet industry, to create Vitakraft Sunseed Inc. in 2008.  They now offer a wide range of more than 500 products, including bird and small animal food, treats, supplements and accessories and dog, cat and horse treats.  By offering a wide selection, the company works to help ensure every type of pet gets the proper care and nutrition. www.vitakraftsunseed.com

 

About Nite Ize, Inc.:

Nite Ize was founded by creativity and has continued to commit to innovation throughout 24 years of business. Nite Ize products and brands strive to exemplify problem/solution based products with quality and performance at the core. Nite Ize takes pride in the way they conduct their business and do what they say they will do. Nite Ize team members are passionate about their products, customer satisfaction, their partners and the environment.

Nite Ize operates from its corporate offices in Boulder, Colorado, and offers over 400 innovative products & accessories in five unique categories: Mobile, Hardware, LED, Flashlight, and Tool. Its products are sold in over 60 countries by the world’s most recognized retailers. For more information, please visit www.niteize.com.

Victoria Stilwell is one of the world’s most recognized and respected dog trainers. As the host of Animal Planet’s hit television series It’s Me or the Dog (airing in 40 countries with 8 million viewers), she wins over audiences weekly with her Supernanny-like mannerisms and gentle, loving techniques. Now, millions of fans (and their canine friends) will delight in the fact that her guidance can be found in a new book.
In Train Your Dog Positively, Victoria explains how to use force-free, scientifically backed dog training methods to solve common canine behavior problems. For decades, animal training experts have incorrectly assumed that dogs misbehave to achieve dominance. This misconception has led trainers to rely heavily on the use of force in order to control and modify undesirable behavior by frightening or overpowering a dog into submission. But just as time-outs have proven more effective than spanking as a way to help children understand and achieve desired behaviors, so has training dogs with positive reinforcement become a recognized best practice over the once-popular dominance theory approach.
Modern behavioral science now shows that forceful handling practices—such as physical punishment, leash yanking, or making a dog submit by rolling it on its back—are psychologically damaging for the dog and have potentially dangerous consequences for owners. Today’s most effective dog training theories confirm that reinforcing good behavior with rewards (such as praise, food, or toys) while using constructive discipline (like time-outs or vocal sounds) is not only a more successful training tool, but a more humane way of communicating with canine companions. Positive training treats dogs with the same respect that we as humans ask of them, and also correctly identifies the root cause of the misbehavior (studies have shown that aggressive behaviors are often rooted in uncertainty and fear—not a play for dominance). Positive training brings security, security brings confidence, and a confident dog feels no need to exhibit anxiety-based behaviors.
Stilwell provides owners with everything they need to form a positive and rewarding connection with their dog—from understanding the human/canine relationship (the way dogs develop, how they learn, and how best to forge a bond) to numerous behavioral training solutions. With Train Your Dog Positively, owners have more than a handbook that teaches a dog to sit, stay, and come—they have a set of guiding principles that enriches their relationship with their canine companion, building trust and a lasting foundation for a happy, confident, and well-behaved dog.
On-Sale Date: APRIL 2013
Train Your Dog PPoossiittiivveellyy
Understand Your Dog and Solve Common Behavior Problems Including Separation Anxiety, Excessive Barking, Aggression, Housetraining, Leash Pulling, and More!
VICTORIA STILWELL
As seen on Animal Planet’s
It’s Me or the Dog
VICTORIA STILWELL was born and raised in Wimbledon, England, and has become one of the world’s most recognized and respected dog trainers. Best known for her role as the host of Animal Planet’s hit TV series It’s Me or the Dog, she has also served as a judge on CBS’s Greatest American Dog. She is involved with rescue groups around the world; is a regular columnist for The Bark, Dog World, American Dog, and Dogs Today magazines; and her popular Positively Podcast series is heard by listeners worldwide. Named 2009’s Dog Trainer of the Year at the Purina Pro Plan Dog Awards, Victoria is certified by Animal Behavior and Training Associates and is a proud member of the Association of Pet Dog Trainers. Stilwell lives with her husband, daughter, and chocolate Lab Sadie in Atlanta, Georgia, and is available for interviews. Visit positively.com.
Train Your Dog Positively: Understand Your Dog and Solve Common Behavior Problems Including Separation Anxiety, Excessive Barking, Aggression, Housetraining, Leash Pulling, and More! by Victoria Stilwell
$14.99 paper, 256 pages, 5 ½ " x 8 ¼ "
ISBN: 978-1-60774-414-6
eBook ISBN: 978-1-60774-415-3
TEN SPEED PRESS | Crown Publishing Group www.tenspeed.com

What do we do if we have a quick health inquiry – we go online to a health site.  But, if something happens to our pets, we haven’t had the same options.

But now, finding quality veterinary care just got a lot easier with the launch of American Veterinary Medical Association's (AVMA) online resource MyVeterinarian.com.

MyVeterinarian.com provides pet owners with detailed information about veterinary practices around the country. Whether welcoming a new pet to the home, moving into a new neighborhood or looking for a veterinarian while out of town, pet owners can rely on the site 24 hours a day, 7 days a week.

"What makes MyVeterinarian.com superior to other online veterinary search tools is the amount of information we provide about each practice on our site," Dr. Rene Carlson, President of the AVMA. "There aren't any other sites that give you as much information in one place, providing options for highly selective searches and lets you compare up to three practices at a time to find the best choice for your needs."

Visitors to MyVeterinarian.com simply type in a zip code if they're looking for a veterinarian in a geographic area. The list provided contains everything a pet owner needs to know, including: the clinic's name, address, phone number and business hours; the medical services provided; the species of animals served; and the names of the veterinarians on staff. In addition, practices can indicate if they offer special services for pets adopted through local shelters.  Practices can also list their website address, and a map is available to show the clinic's location.

Pet owners can also search the site for specific health and pet-care related topics, such as what clinics might offer dermatologic or behavior services, for example, or where boarding and training is available. A link on the site to the AVMA's Animal Health page provides access to valuable information related to general pet care, emergency and first aid resources, and many other pet-related topics. Access to all of the information on MyVeterinarian.com is free.

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