Displaying items by tag: Super Bowl

When clinicians at the University of Wisconsin School of Veterinary Medicine began caring for Scout in July 2019, they had no idea they would soon inspire, and appear in, a Super Bowl commercial. But they had a canine star on their hands, and a very appreciative client who set in motion the ad’s production. As Super Bowl LIV airs Sunday, Feb. 2, on FOX, Scout will appear alongside members of the school’s faculty and staff who have been part of the 7-year-old golden retriever’s cancer treatment journey. The new 30-second commercial, titled “Lucky Dog,” will air during the game’s second quarter and was paid for by WeatherTech, manufacturer of automotive accessories and home and pet care products. Scout is a member of the family of WeatherTech founder and CEO David MacNeil. The ad follows Scout’s journey as a cancer survivor, celebrates the work being done at the UW School of Veterinary Medicine, and encourages viewers to donate to the school’s cancer research efforts at weathertech.com/donate. Cancer is the number one cause of illness and death in the aging dog population. Having lost his last three dogs to cancer and with Scout now also affected by the disease, efforts to advance life-saving treatments and technology are close to MacNeil.

Last summer, however, tragedy struck when Scout collapsed at home. He was rushed to his local animal hospital, where an ultrasound revealed a tumor on his heart. Scout was given a grave prognosis: a life expectancy of no more than one month. He was diagnosed with hemangiosarcoma, an aggressive cancer of blood vessel walls.

Searching for more information, Scout and his family rushed to UW Veterinary Care on the recommendation of their local veterinarian. There, specialists with the emergency and critical care and oncology teams stabilized Scout’s condition and arrived at a cutting-edge treatment plan. In mid-July, he began chemotherapy at UW Veterinary Care, followed by radiation therapy targeting his heart tumor. He also received immunotherapy aimed at stimulating his immune system to attack cells expressing specific tumor proteins. Just a month later, Scout and his family received good news: His heart tumor had decreased in size by 78 percent. By September, the tumor was 90 percent smaller than its original size. Today, Scout’s heart tumor has all but disappeared.

Dogs and people not only share similar cancer rates — about one in four dogs and one in three people will develop cancer in their lifetime — but naturally occurring tumors in dogs often share almost identical characteristics to human cancers in terms of recurrence and spread (metastasis), response to treatment and more. Past clinical studies at the School of Veterinary Medicine have yielded new technologies and treatments with better effectiveness and less toxicity. For instance, successful clinical trials in pet dogs with naturally occurring nasal tumors in the early 2000s at UW Veterinary Care led to widespread use of TomoTherapy in human medicine. This state-of-the-art machine, developed at UW–Madison, uses CT-guided radiation treatments to attack cancer with pinpoint accuracy while sparing nearby healthy tissues — a form of treatment that Scout benefited from. Funds raised by the Super Bowl commercial (100 percent of gifts) will be used to support research at the School of Veterinary Medicine to better diagnose, treat and prevent cancer and for the purchase of specialized equipment that will aid clinicians and researchers in identifying new cancer-fighting drugs and treatments — discoveries that are shared with the world.

 

– Playful Canines Return to Animal Planet Stadium and Compete for ‘Most Valuable Puppy’ on February 5 –

                                                                             

(New York, NY) – Ready for more tail wagging wildness, canine cuteness and animal athleticism than ever witnessed before? On Super Bowl™ Sunday, February 5, from 3-5 PM (ET/PT), Animal Planet’s annual canine competition returns to the grand gridiron with PUPPY BOWL VIII. For the eighth year in a row, with the help of Petfinder.com, Animal Planet has searched shelters and rescue groups across the nation for the toughest pups ever to carry a chew toy into an end zone and across the goal line. Now, the teams have been selected, paws polished and fur combed for the biggest event in animal sports history.


This year’s PEDIGREE® Starting Lineup is growling with rowdy rat terriers, defensive dachshunds and charging Chihuahuas, all competing for the title of the BISSELL® MVP (Most Valuable Puppy). But the pups will have to warm up to a new face as PUPPY BOWL VIII marks the debut of Dan Schachner, who takes over as “The Ref” – calling all the plays and penalties on the field.

 

“When Animal Planet first called and told me that I would be working with 58 puppies, 20 cats, five pigs and one bird, I thought this would be the easiest gig of my career,” says Dan. “But after calling my first “terrier touchdown,” I can see why this is the toughest competition in sports today.”

 

In a game-day first, a piggy pep squad will “ham” it up on the sidelines and squeal with delight for its favorite players while “Meep the Bird” tweets all the fast-paced action. Follow @MeepTheBird on game day for the latest updates, puppy drama and behind-the-scenes moments from inside Animal Planet Stadium. Award-winning animal advocate and television correspondent Jill Rappaport will provide up-to-the-minute sideline analysis and commentary on the game, and fans will be treated to PUPPY BOWL favorites such as the puppy cam, water bowl cam, kiss cam and an aerial view of the field provided by the Ice Breakers® Mints blimp and its hamster pilots.

If you’re not the biggest Madonna fan, the cute and cuddly kittens have returned with an all-new edition of the BISSELL® KITTY HALF-TIME SHOW. These adorable felines will treat fans to kitty gymnastics, precious poses and overall kitten craziness leading up to the confetti shower, sending viewers into cuteness overload.

 

All of the animals featured in PUPPY BOWL VIII come from rescues and shelters across the United States. This year’s starting lineup includes puppies from spcaLA (California), All Star Pet Rescue (New Jersey), Go Boxer Rescue (Ohio), Pet Matchmaker Rescue (Pennsylvania), Furever Dachshund Rescue (Rhode Island) and Huts for Mutts Dog Rescue (Texas). Viewers who are interested in adopting a pet in their area can visit Petfinder.

 

To learn more about PUPPY BOWL VIII, fans can visit AnimalPlanet.com for highlights and behind-the-scenes moments from seasons’ pasts and, later this month, a chance to vote for this year’s MVP (Most Valuable Puppy) and an eight-part web series highlighting the history of PUPPY BOWL’s greatest moments.

 

PUPPY BOWL VIII official sponsors include PEDIGREE® Food for Dogs, BISSELL®, Ice Breakers® Mints and the all new Disney’s Treasure Buddies and Subaru of America.

 

PUPPY BOWL VIII and the BISSELL® KITTY HALF-TIME SHOW are produced by Discovery Studios.    

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment.  APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

 


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