Displaying items by tag: Purina Pro Plan LiveClear
CAN YOUR CAT AND YOUR CAT ALLERGEN SENSITIVITIES LIVE IN HARMONY WHILE SPENDING SO MUCH TIME AT HOME?
CAT ALLERGENS WHILE HOME
DR. KURT VENATOR, DVM – Chief Veterinary Officer, Purina
As millions of Americans continue to spend unprecedented amounts of time at home, it also means spending unprecedented amounts of time with their pets – including cat owners with cat allergen sensitivities. Perhaps dealing with cat allergens wasn’t a big problem when they were only home a few hours a day. But now, being in close proximity 24/7 is creating challenges. Luckily, a team of innovative scientists at Purina have developed a new way to manage allergens through cat food! When combined with other allergen management strategies, this new approach can help cat owners better handle their current situations and be closer together with the cats they love.
Purina’s Chief Veterinary Officer, Dr. Kurt Venator is available on Wednesday, June 24th to share the science behind this breakthrough as well as offer tips for bonding with your cat while managing cat allergens at home.
TIPS FOR MANAGING CAT ALLERGENS AT HOME:
● If you have cat allergen sensitivities, there are ways to help manage cat allergens indoors such as using HEPA air purifiers throughout the home to help catch dander and filter the air you’re breathing in.
● Clean more frequently than you might usually do to remove dust, dander and cat hair, and wash any furnishings or home decor frequented by your cat like couch covers, pillows and bedding. Soft upholstery can make for a comfortable resting place for cats and the softness can trap dander.
● While these methods help manage allergens in the environment, there is a new option that helps manage cat allergens at the source. Purina Pro Plan LiveClear is the first and only cat food that has been shown to reduce allergens in cat hair and dander. Many people think that cat hair is the problem, but it’s actually what’s on it – the major cat allergen called Fel d 1, which cats produce naturally in their saliva. When cats eat this new formula, it neutralizes the Fel d 1 in their mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment.
TIPS FOR BONDING WITH YOUR CAT AT HOME:
● Try to keep your cat’s routine as normal as possible. While you both are experiencing a new living dynamic, food and play times should stay as normal as possible.
● Cats can also get a little stir-crazy when stuck inside with their owners – given it’s a big change from the routine they’re used to – and may be susceptible to stress. It’s important to keep an eye on them in case they start exhibiting destructive and/or anxious behavior. Increasing enriching activities and play time will help combat this.
For more information, please visit –www.proplanliveclear.com
MORE ABOUT DR. KURT VENATOR:
Kurt Venator is Purina’s Chief Veterinary Officer and directs the Purina Advisory Council, a 19-member group of world-renowned veterinarians from various medical specialties who help advance pet nutrition, health and wellness around the globe. Dr. Venator is an esteemed speaker across North America on the topics of small animal nutrition and veterinary medicine. He works closely with U.S. Veterinary Schools to provide nutrition education and professional development for the veterinarians of tomorrow. His team also works actively with veterinary clinics across the country to advance the role of nutrition in clinical practice and help pets live long, healthy lives.
Produced for: Purina