Animal shelters nationwide encouraged to apply for chance at more than $500,000
in prize grants for saving more homeless dogs and cats
NEW YORK—The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that applications are now open in the 2012 ASPCA Rachael Ray $100K Challenge, with more than $500,000 in prize grants to help shelters save more homeless cats and dogs.
Beginning at 12 noon ET today, March 13, interested shelters can apply to compete in the Qualifying Heat of the ASPCA Rachael Ray $100K Challenge. Applications will be accepted through 12 midnight ET on Thursday, March 15, or until 150 completed applications have been received – whichever comes first.
Shelters whose applications are accepted will go on to compete in the Qualifying Heat – 12 days of online voting to select this year’s 50 official Challenge contestants. Qualifying Heat voting opens at 12 noon ET on Thursday, April 5 and closes at 12 midnight ET on Monday, April 16.
Once the 50 competing shelters are selected, they will set about to save at least 300 more cats and dogs during the months of August, September and October 2012 than they did during the same period last year.
The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant that achieves the greatest increase in lives saved during this three-month period. A second place prize of $25,000 will be awarded to the shelter with the second greatest increase in lives saved, and the contestant that does the best job of engaging its community members in helping to save more animals will win $25,000. Those organizations that do the best in their divisions will be eligible for between $5,000 and $40,000 in additional grants.
The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes. For more information about the 2012 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100kchallenge.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org. To become a fan of the ASPCA on Facebook, go to www.facebook.com/aspca. To follow the ASPCA on Twitter, go to www.twitter.com/aspca.
About Rachael Ray
Rachael Ray is best known as the host of the hit syndicated Emmy Award winning daytime television show “Rachael Ray” produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Rachael's warmth, energy, and boundless curiosity also reach millions of fans through her popular Food Network shows, her lifestyle magazine Everyday with Rachael Ray, her bestselling cookbooks, her digital home base www.rachaelray.com, her signature line of cookware manufactured by Meyer, her meal transport products by RR Accessories and her pantry products by Colavita. In 2007, Rachael launched the Yum-o! organization, a non-profit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking and in 2008 she partnered with Ainsworth Pet Nutrition to create a line of pet food with all of her proceeds being donated to organizations that help animals in need. For more information, visit www.rachaelray.com.