Tuesday, 23 June 2020 16:25

Joe Roetheli, founder of Pets Best Life & Yummy Combs will join Jon & Talkin' Pets 6/27/20 at 630pm ET to discuss and give away his company's first & new product Featured

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New Yummy Combs® Provide Dogs with Dental Flossing and an Impressive Dose
of Nutrition All in One Chew
Combination of patented honeycomb design and nutritious ingredients re-shape the dog
treat category
Kansas City (April 28, 2020) — Cleaning a dog’s teeth has never been easier, safer and
more nutritious, thanks to a unique, great tasting dental chew launching this month at
PetSmart stores nationwide.
Co-created by thought leaders in veterinary and food science, Yummy Combs® infuse a
unique shape with 44 percent protein and a wealth of essential vitamins and minerals to
not only promote canine oral care but also boost energy, joint health, mobility and total
wellness.
“Yummy Combs are a new plateau in dog treats,” says Joe Roetheli, serial pet product
entrepreneur and co-inventor of Yummy Combs. He and his wife, Judy, co-founded
Pet’s Pet’s Best Life, a company dedicated to improving pet health and nutrition, which
is launching Yummy Combs as its first product.
“The functional, innovative shape is different by design to address serious oral health
and safety issues including the number one disease in dogs — periodontal disease —
as well as gulping. Plus, Yummy Combs contain a complete and balanced formula of ingredients
including much more protein than conventional treats. Yummy Combs are different
from your run-of-the mill pet treats inside and outside.”
A breakthrough in canine oral care
Yummy Combs have a patented six-sided perimeter filled with small hexagonal pockets.
This patented design fosters teeth flossing to the gum line — deterring gingivitis and
periodontal disease — while the hard-inner hexagonal walls help scrape and clean
teeth. The thin walls of Yummy Combs allow dogs to break down the chew, speeding
solubility and digestion, and the wide design helps deter gulping. Yummy Combs come
in five sizes to align with your dog’s weight classification.
“It is very important to feed the proper size treat for your dog’s weight,” says Roetheli.
“Our team remains very conscious of safety in developing the shape and five sizes of
Yummy Combs.”
Although regular visits to the veterinarian remain the gold standard for the assessment
and treatment of canine dental issues, Yummy Combs were conceived to provide a safe
means for chipping away at the buildup of tartar and plaque on dogs’ teeth, precursors
to gingivitis and periodontal disease.
Veterinarians with clinical expertise in canine dentistry have endorsed the novel shape
and its benefits. According to Dr. Jan Bellows, past president of the American Veterinary
Dental College, the Veterinary Dental Forum and the Foundation for Veterinary
Dentistry, “Yummy Combs have a high probability of cleaning above and below the gum
lines where the dangerous periodontal disease gets its start. This is certainly a product
worthy of consideration.”
A nutritional powerhouse
In addition to their uniquely functional shape, Yummy Combs are packed with nutrition.
Unlike many conventional treats which have minimal protein content, Yummy Combs
are made of a 44 percent protein-rich recipe, primarily comprised of chicken and containing
all amino acids. They also contain 12 ingredients for wellness, including dried
honey and salmon oil, with each vitamin and mineral scientifically chosen to promote
good health.
The thin walled construction of Yummy Combs allows production at low temperatures
ensuring that the active ingredients in the formula are not compromised during the manufacturing
process. No artificial colors, flavors, preservatives, gluten or GMO’s are included
in the Yummy Combs formula.
Available nationwide
Yummy Combs are launching in PetSmart stores across the country on May 1st. 12
ounce cartons and singles are available in five sizes for extra small to extra big dogs.
Each Yummy Comb is individually foil wrapped to ensure freshness, deter contamination,
and provide convenience in carrying the chew in your purse or pocket.
Dog Size
XS
(5.5-12 pounds)
S
(13-25 pounds)
M
(26-50 pounds)
L
(51-100 pounds)
XL
(Over 100 pounds)
# of Chews
(per 12 Oz/340g
Package)
48 21 15 9 6
The manufacturer’s suggested retail price for Yummy Combs is $19.99 to $21.99. They
can also be purchased at independent pet retailers nationwide and at veterinarian offices
in the United States and, coming soon, in Canada.
# # #
About Pet’s Best Life
Yummy Combs are the first pet product innovation developed by Pet’s Best Life, a Kansas
City-based company dedicated to helping pets live their best lives through quality
nutrition and innovation. Pet’s Best Life is comprised of thought leaders and pet lovers
with expertise in veterinary medicine, physiology, biochemistry and chemical engineering.
Led by Dr. Joe and Judy Roetheli, their team has decades of experience in animal
nutrition and health and has invented some of the world’s most loved and trusted pet
and animal health products.

Joe Roetheli Bio:

Serial pet product entrepreneur and life-long companion animal lover, Joe Roetheli, along with his wife Judy, launched Pets Best Life to help pets live their best lives through quality nutrition and novel, functional oral care. The company’s first product, Yummy Combs, combines a unique honeycomb shape that scrubs and flosses dogs’ teeth down to the gum line, deterring gingivitis, with 44% percent protein and 12 wellness ingredients. With Yummy Combs, cleaning a dog’s teeth has never been safer, tastier or better for your pet.

Joe earned a PhD in Agricultural Economics. He spent nearly 20 years in the Federal Government leading research and commercialization efforts as well as conceiving and spearheading the launch of two national programs. He and his wife then embarked on entrepreneurial endeavors where they have conceived, developed, and commercialized multiple, award-winning products in various industries including for pets. Joe has been quoted numerous times as having said:  "I can exist without a dog, but I cannot live without a dog!”

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