Nat Geo WILD’s RED Challenge Aims to Transform Wildlife Storytelling
A hand-selected group of cinematographers from around the world has been outfitted with RED’s state-of-the-art WEAPON 8K S35 camera and challenged to create films that inspire audiences to “let the wild in” while putting a new spin on wildlife storytelling. While RED cameras are known for their work in Hollywood, the lightweight modular design and incredible image quality of RED cameras have made them ideal for any project, including natural history.
The winner of the challenge will be announced at the 2017 Jackson Hole Wildlife Film Festival in September. Until then, keep up with the filmmakers’ adventures in the field through the hashtag #WILDxRED on social media.
“RED is disrupting the filmmaking industry by reinventing visual storytelling, so we’re naturally thrilled to partner with them on this ambitious and innovative challenge,” said Geoff Daniels, executive vice president and general manager of Nat Geo WILD. “Wildlife filmmaking is one of the most celebrated and specialized forms of storytelling and, incidentally, one of the oldest, which is why we want to give participants complete freedom to unleash their creativity as we look to inspire audiences around the world with their unique vision. I can't wait to see how these filmmakers redefine the genre by going WILD!”
“We are really excited to partner with Nat Geo WILD on the RED Challenge,” said Jarred Land, president of RED Digital Cinema. “I am looking forward to seeing what these filmmakers create when equipped with RED cameras to help them capture their stories.”
About RED Digital Cinema
RED Digital Cinema is a leading manufacturer of professional digital cameras and accessories. In 2006, RED began a revolution with the 4K RED ONE digital cinema camera. By 2008, RED had released the Digital Stills and Motion Camera system that allowed the same camera to be used on features like “The Hobbit” trilogy and “The Martian,” Emmy-winning shows like “House of Cards” and covers of magazines such as Vogue and Harper’s Bazaar. The cameras of RED’s DSMC2 line — RED RAVEN, SCARLET-W, RED EPIC-W and WEAPON — combine compact and lightweight design, superior image quality, incredible dynamic range, modularity and cutting-edge performance, including up to 8K resolution. In 2017, RED's newest 8K sensor, HELIUM, set the new image quality standard with the highest DxOMark score ever.
About National Geographic Partners LLC
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 129 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching over 730 million people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeowild.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.