Our Story - The Pura Naturals Pet™ Promise
Why do we do things to our best friends, and by that I mean our pets, which we would not do to our worst enemies? Toxins, artificial colors, formaldehyde (yes the embalming elixir for the dead can now be found in shampoos), skin irritants, and chemical fragrances are found in a majority of the products available in the market today. Terrible but true! The FDA and USDA are supposed to be monitoring this category but because cats can’t complain about internal pain and dogs can’t tell you their eyes are burning from the bleach substitute you just used to clean the brown spots from under their eyes, the category is overlooked. Someone needed to be the voice of our pets. Someone shouting from the mountaintops what they are thinking, “I love you unconditionally and deserve better!” - And that is what we did. So we sat down and decided there had to be a better way. It began with products for our own four legged friends and quickly expanded to our friend’s pets and then the entire community. We knew we had something and wanted to share it with the world.
Healthy Pet | Happy You
Our mission is simple. Pura Naturals Pet™ is dedicated to delivering the highest quality products using only the best materials the Earth has to offer. That dedication means we deliver USDA certified organic ingredients, plant based foams and plastics, biodegradable elements that have amazing natural properties – like rice hulls – in every product. The best part is, those ingredients not only make the SAFEST product but also the most comfortable. What does comfortable mean? It means shampoos and lotions that won’t irritate the skin, scents and perfumes that don’t trigger allergies, and materials that are relaxing, safe, renewable and earth friendly. When you combine the Earth’s best with amazing innovation and design you get the intersection of luxury and responsibility.
What to Expect
We are passionate about our pets. We connect with them like we do our children and friends. They know our likes and dislikes, love us unconditionally and are quick to forgive us when we are wrong. We know you are as passionate about your pets and we want to help you show it. That is why we are so dedicated to the products we make and what they stand for. You can be sure that every product we sell has been used by our animals first and has every ounce of our commitment and care behind them.
Quality is a cornerstone of the company. We don’t use China or anyone else, even here in the US, with questionable business practices. In fact, we have become so over the top about this that we changed our vendor relations policy from a complex document to one simple phrase. “We only buy from and trust people we would be friends with”. If they don’t share our values, passion and commitment to everything we believe then we can’t trust them to make our – no – your products.
We believe in this amazing country. We believe in its opportunity, its freedom, and its ability to change the world. So we always try to buy from here. That word “try” sounds like an excuse doesn’t it? We can honestly say that EVERYTHING currently available from Pura Naturals Pet™ and all of its brands is MADE HERE IN THE USA. We promise that if we ever do make something somewhere else, we will always be very open about it and let you know the country of origin clearly and openly. (Unlike some other folks we know)