SmartyKat® Launches Into the World of ‘As Seen On TV’ with Feather Whirl™ Electronic Motion Toy
San Rafael, CA (May 28, 2014) – SmartyKat is building their brand and educating consumers on the many benefits of SmartyKat products by entering the world of “As Seen On TV” with its popular Feather Whirl electronic motion cat toy. The Feather Whirl spot will air in the fourth quarter to leverage the holiday gift giving season for pets.
“We’re looking forward to a very successful campaign.” said Kevin Fick, CEO of Worldwise, the makers of the SmartyKat Feather Whirl, “We anticipate a substantial in-store sales lift on the Feather Whirl and increased demand for our electronic SmartyKat and Petlinks cat toys across all channels of distribution as a result of our TV offering.”
The Feather Whirl has a whisper quiet motor and weighted base which together create erratic swooping and swirling movements that provide cats with hours of entertainment and exercise. The included teaser feather wand is securely attached to the base to prevent it from detaching during play. Consumers will also be able to purchase interchangeable wands that provide cats with playtime variety.
Worldwise has designed a variety of in-store displays with strong brand messaging and the familiar “As Seen On TV” logo. These point-of-purchase displays will support retailers during the TV campaign and allow them to share in the increased consumer demand that the Feather Whirl spot is anticipated to generate for this and all electronic SmartyKat and Petlinks cat toys.
About the company
SmartyKat is a leading brand of consumer pet products. By developing unique, high-quality products made from natural, recycled, reclaimed and certified organic material, and distributing them through the nation’s largest retailers, SmartyKat is changing consumer beliefs about the look, feel, price and performance of environmentally-responsible products. www.smartykat.com.