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JULY 2016

This email newsletter contains news, tips and other content that help you learn more about Neutricks, and, if you're a distributor, you can include in your marketing efforts and messaging.

 
 
 
 
 
Neutricks Introduction "Explainer" Video

Check Our Our New Video!

We are always getting asked to explain or describe how Neutricks works, what ingredients make it effective, and why it should be given to older pets.  With our new introduction "explainer" video on our website, we hope we can address some of those questions a little more clearly.

If you or one of your patients is interested about Neutricks and has questions about it, this video might be able to help.

Watch Neutricks Video

Patterson Veterinary now carries Neutricks

A New Distributor for Neutricks

We are happy to announce that Neutricks will soon be available from Patterson Veterinary, possibly as soon as August 2016.  Watch for more details from either Patterson or Neutricks!

And as always, you can still get Neutricks through other distributors such as Henry Schein, MWI, Midwest Veterinary Supply and Northeast Vet Supply.

See All Our Distributors

 

What's Neu?  The Neutricks Vet Portal!

What's Neu: Neutricks Vet Portal

In January, we launched a major redesign of our website. During the process, we realized that all of the content was mostly directed at our pet owner and consumer audience. While there was some animal professional specific content, it didn't really stand out.

On our new site, we are excited to introduce the Neutricks Vet Portal. The portal offers an easy way to see who carries Neutricks, how to carry Neutricks at your own practice, a complete list of our distributors, marketing materials for your practice or store, and more.

Visit the Neutricks Vet Portal

 

LISTEN FOR NEUTRICKS ON "TALKIN' PETS WITH JON PATCH"

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Neutricks, LLC   466 South Segoe Road    Madison,  Wisconsin   53711   USA You received this email because you are subscribed to Marketing Information from Neutricks, LLC. Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails 

 

Dr. Catsby, Inc. Launches Innovative Bowl to Help Prevent Whisker Fatigue

Dr. Catsby has launched an innovative bowl that is preventing whisker fatigue in cats globally and will help to put an end to their mealtime misery once and for all.

NEW YORK - Feb. 10, 2016 - PRLog -- It’s safe to say cat ownership is on the rise! According to a survey conducted by Nestle Purina, close to half of 1,000 survey respondents in the millennial age range (18 to 34) said they own cats. People enjoy sharing their home with felines and want to provide their cats with a happy and healthy lifestyle. Whisker fatigue is a common problem cats face, yet is often overlooked. Dr. Catsby has launched an innovative bowl that is preventing whisker fatigue in cats globally and will help to put an end to their mealtime misery once and for all. Learn more about Dr. Catsby’s Bowl here: http://drcatsby.com/ (http://drcatsby.com/).

Cats are relatively quiet creatures and have evolved to hide their pain. Because of this, their analgesic needs are sometimes ignored or forgotten. Often cats are stressed during mealtime due to eating from a bowl not adequately designed to accommodate their delicate whiskers.

A feline’s thick, long whisker hairs are pretty remarkable and are one of the creature’s most important tools. There’s a sensory organ called a proprioceptor at the base of each whisker that sends ultra-sensitive tactile messages to the brain and nervous system. These proprioceptors allow whiskers to detect things like vibrations and the lightest of touches.

In fact, the cat’s whiskers are so superbly programmed that if they move even 1/2000th of the width of a human hair, a signal is triggered and sent to the cat’s brain. With this said, their extremely sensitive whiskers can become easily fatigued by contact with objects, such as the sides of their food bowl. Cat experts believe this could be the reason for a domestic cat’s need to always have their bowl filled to the top.

Signs of whisker fatigue can vary from acting aggressive towards other animals in the house, being hesitant to edit despite hunger, eating primarily from the center, abandoning the rest, and leaving a mess behind on the floor.

"No one recognizes this problem in their cat," says inventor and cat man Loren Kulesus, "Until you do an A/B test at home. Most cats prefer the Dr. Catsby bowl."

Dr. Catsby’s is an ergonomically designed feeding bowl that helps alleviate whisker fatigue by using a low and shallow configuration which provides easy access to food without pulling back the cat’s whiskers and causing discomfort. Retailing for $19.99, it’s a safe, simple, and affordable solution to a common and painful problem. The stainless steel finish is resilient to bacteria, easy to clean, and raised high enough off the floor to make eating healthier for your cat.

Designed from the feline perspective, Dr. Catsby’s stainless steel bowl protects against wash-proof bacteria. Over the years, stainless steel has been proven to be the safest material for food. Durable, sanitary, rust-free and non-leaching, stainless steel bowls can last a lifetime and save money in the long run. Dr. Catsby’s clean and simple design is a cinch to wash and will fit in a variety of home decors.

Some of the most popular food bowls on the market are plastic; however unknown to many, they can be the most dangerous bowls with which to feed your pet. The toxicity of chemicals, like Bisphenal A (BPA) or Phthalates (plasticizers) can leach from the plastic into your cat’s food or water, potentially exposing them to hazardous chemical with harmful side affects.

Many cats develop a rash or “chin acne” from eating out of plastic bowls. According to About.com, “Plastic food dishes have long been suspected as a culprit in chin acne. Plastic is a magnet for bacteria and dirt that work their way into scratches and nicks, reinfecting your cat and/or spreading bacteria to other cats in the household.” Overall, plastic is far from fantastic!

“Cats have ergonomic needs too. Like a fork or spoon, a food bowl can be fitted for a cat’s needs, comfort and safety,” states Loren Kulesus, “The Dr. Catsby Bowl keeps the food in the middle of the dish and has no corners, so your cat can eat an entire meal without disturbing his sensitive whiskers. This is helping cats everywhere say goodbye to whisker pain once and for all!”

There are two patents pending on the Dr. Catsby’s Bowl: a utility and a design, as the bowl was derived from the cat’s measurements. It’s more than just a bowl; it’s an established thought!

Learn more about Dr. Catsby’s: http://drcatsby.com/.

Connect Socially:

Facebook: https://www.facebook.com/DrCatsby/.

Twitter: @DrCatsby

Instagram: @dr_catsby

HALLMARK CHANNEL’S ‘KITTEN SUMMER GAMES’
LET THE GAMES BEGIN
FRIDAY, AUGUST 5!
Hallmark Channel, the official home of kitten sports, presents “Kitten Summer Games,” premiering Friday, August 5 (8pm ET/PT, 7C). The inaugural event is hosted by Beth Stern with announcers Mary Carillo and David Frei and features the nation’s most athletic and adoptable kittens competing in a series of sporting events. Cat-letes will compete in competitions including kitten gymnastics with balance beam, uneven bars, rings and floor exercises, de-CAT-hlon with track and field, pole vault and high jump, as well as volleyball, tennis and wrestling. Who will bring home a gold, silver or bronze medal?
Hallmark Channel continues its partnership with North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation for “Kitten Summer Games.” All 90 kittens featured in “Kitten Summer Games” have been adopted into loving homes. The network also partners with North Shore Animal League America and their shelter partners across the country who will be hosting “Kitten Summer Games” adoption parties the weekend prior to the premiere. This year alone, the partnership has resulted in over 1,000 feline adoptions. “Kitten Summer Games” is part of Crown Media Family Networks’ corporate goal of partnering with animal welfare associations nationwide to help empty animal shelters and find loving homes for all shelter pets.

 

Scientists at the Baker Institute for Animal Health at Cornell’s College of Veterinary Medicine have developed a model system that can be used to test drugs for treating feline herpes virus 1 (FHV-1). Early results have pointed to a new drug for treating FHV-1. The work is reported in the Journal of General Virology.

“Herpes-induced cornea infections are a big problem in cats” and can lead to blindness if untreated, says Dr. Gerlinde Van de Walle, who led the study. “We wanted to develop a model system that could predict whether an antiviral drug would work against FHV-1 in cats.”

Her team was also searching for an easy way to identify drugs that could be given just once a day. As vets and many owners know, smearing ointment in a cat’s eyes might be easy the first time, but she will most likely hide or fight subsequent applications.

The new model used donated corneas from cats that died of causes other than eye disease. It offers a better reflection of what happens in the eyes of a cat than models consisting of a single layer of cells in a petri dish; and a better prediction of what to expect in a living animal.

The team applied the FHV-1 virus to some of the corneas and tested the effectiveness of two commonly-prescribed drugs: cidofovir and acyclovir. Both drugs cleared the infection when applied every 12 hours, but cidofovir was more effective.

They then used the model system to evaluate the antiretroviral drug raltegravir, which is commonly used to treat HIV infections in humans. Although some reports indicated it could be effective against human herpes viruses, raltegravir had never been used to treat FHV-1 in cats before.

“We found that it is very effective against FHV-1. It even worked when we applied the drug only once every 24 hours,” says Van de Walle. This means raltegravir could be just as effective as other drugs for treating FHV-1 infections, but would only have to be administered once daily. Van de Walle says she hopes eventually to see the drug tested in a well-controlled clinical trial.

The research was supported by the Cornell Feline Health Center.

TPR News
07/09/2016CREW:
Jon Patch - Host
Linda Register DVM - COHOST
Lexi Lapp - Producer
Ben Boquist -Network Producer
Bob Page - Exec. Producer
Special Guests -
Julie Barton author of "Dog Medicine" will join Jon and Talkin' Pets 7/09/16 at 5pm EST to discuss and give away her new book
Linda Kramer, CEO of Daybreak/Lindy & Company will join Jon and Talkin' Pets 7/9/16 at 630pm EST to discuss her nonprofit dog treat bakery, give away dog treats and discuss Daybreak the non-for-profit that helps homeless teens.

Review written by Jon Patch with 3 out of 4 paws

The Secret Life of Pets

Universal Pictures, Dentsu, Fuji Television Network, Illumination Entertainment present a PG, 90 minute, Animation, Comedy, Family, film directed by Chris Renaud, Yarrow Cheney, written by Ken Daurio and Brian Lynch with a theater release date of July 8, 2016.

 

JUNE 2016

This email newsletter contains news, tips and other content that help you learn more about Neutricks, and, if you're a distributor, you can include in your marketing efforts and messaging.

 
 
 
 
 
 
Dave from Neutricks being friendly

Conference HQ: WVC & Global Pets

We attended the Western Veterinary Conference and Global Pet in March. It was great to see so many new and familiar faces and get a chance to talk Neutricks and senior pets with all who stopped by our booth.

In July we will be heading to Super Zoo and AVMA. Stay tuned for more details on where you can find us at those events or watch our Vet Portal.

View Conference Calendar

Patterson Veterinary now carries Neutricks

New Distributor Availability

We are happy to announce that Neutricks will now be available via Patterson Veterinary, the newest addition to our distributor partners. Of course, you can still get Neutricks through other distributors such as Henry Schein, MWI, Midwest Veterinary Supply, Miller Veterinary Supply and Northeast Vet Supply.

See All Our Distributors

 

What's Neu?  The Neutricks Vet Portal!

What's Neu: Neutricks Vet Portal

In January, we launched a major redesign of our website. During the process, we realized that all of the content was mostly directed at our pet owner and consumer audience. While there was some animal professional specific content, it blended in with everything else and didn't really stand out.

Now on our new site, we are excited to introduce you to the Neutricks Vet Portal! Here we offer an easy way to see who carries Neutricks, how to carry Neutricks at your own practice, a complete list of our distributors, marketing materials for your practice or store, and more.

Visit the Neutricks Vet Portal

 

 

LISTEN FOR NEUTRICKS ON "TALKIN' PETS WITH JON PATCH"

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Share Neutricks with fellow vet colleagues
Thanks for reading!

Neutricks, LLC   466 South Segoe Road    Madison,  Wisconsin   53711   USA

May Edition

Thanks to your support, we’ve been busy this month protecting cats around the country. Here are just a few of our current projects and topics of interest:

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Hearing Held on Kristen Lindsey’s Veterinary License

eNews_KristenLindsey-and-Attorney.jpg Kristen Lindsey—the veterinarian who killed a cat with a bow and arrow and bragged about it on Facebook—fought to keep her veterinary license in a two-day hearing on April 25 and 26 before the Texas Board of Veterinary Medical Examiners. Alley Cat Allies was present, and we reported from the scene on each day’s important proceedings. Witnesses for each side, and Lindsey herself, testified about the cat victim, Lindsey’s professional character, and her right to continue practicing. Closing statements are due June 10 and a decision is expected in the Fall. Read the day by day recounts of the Kristen Lindsey hearing.

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From the Field in Harford County, Maryland

Leaping Kitten The Humane Society of Harford County is making great strides to protect cats! Alley Cat Allies helped shelter staff implement a Shelter-Neuter-Return program that is keeping community cats out of the shelter and saving their lives. Our Campaigns Manager, Kayla Christiano, along with Program Manager: Animal Control and Shelter Liaison, Alice Burton traveled to Harford County in April to tour the Humane Society’s brand new facility and check in on their program. Over 30 cats have already been saved since late December. Plans are underway to have a workshop for shelter staff.  Read more about the Harford County Humane Society visit.

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From the Field in Mesquite, Texas

eNews_FromTheField_Mesquite.jpg We’re working hard to help Mesquite, Texas save more cats. In April, our Campaigns Manager Kayla Christiano and Staff Attorney Molly Armus traveled to Mesquite to teach shelter staff and community members how to protect cats. They visited the Mesquite Animal Shelter and Adoption Center to advise staff on humane policies for cats, and hold a workshop to prepare them for the community’s common concerns. They also held a workshop for local residents to show them what they can do to help their community cats. Read more about Kayla and Molly’s adventures in Mesquite.

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The Life of a Kitten Ain’t Easy

Leaping Kitten From hilarious cat videos to the newest movie star Keanu, we celebrate kittens every day in our pop culture. But are we doing enough to protect those kittens when their births peak in the spring and summer? The truth is animal shelters can’t keep up with the extra care that young kittens need, so most kittens are, sadly, killed. Fortunately, there are policies and programs that can help save lives. Learn how you and your local shelter can save kittens.

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Adoptable Cat: CatCat

AdoptMe_CatCat.jpg CatCat is a playful and affectionate one-year-old boy. A family came home one day to find that he had snuck in through their doggie door and fallen asleep on their bed. Now he’s ready to find a home he can really call his own. CatCat loves chasing toys and watching the birds. He can even coo like a pigeon! If you’re looking for an independent but sweet cat who loves to be petted, CatCat is the one for you. Find out how you can adopt CatCat today.

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Quick Links

Leaping Kitten

We’ll be at the HSUS Animal Care Expo in Las Vegas. Come out on May 11—14 for the largest animal care education conference. Learn more about the conference.

Don’t miss the Helping Cats in Your Community Webinar on May 18. Learn what you can do to save cats’ lives. Register for the webinar.

Come do some Spring cleaning for the Boardwalk Cats! The Atlantic City Boardwalk Cleanup is on May 21. Volunteer to help the cats get ready for the warm weather.

Cat’s Pride Introduces New Fresh & Light Ultimate Care

CHICAGO (March 7, 2016)— Oil-Dri Corporation of America (ODC-NYSE), a leading manufacturer of quality cat litter and the inventor of lightweight litter, announces the launch of the new Cat’s Pride Fresh & Light Ultimate Care, a revolutionary litter that delivers the ultimate performance  including 10 day odor control, the strongest clumps and low tracking. Cat’s Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter than traditional scoopable litters. As part of the launch, Cat’s Pride is partnering with award-winning actress Katherine Heigl, best known for her roles in “Grey’s Anatomy”, “27 Dresses” and “Knocked Up”, as the face and voice of their integrated marketing campaign. The campaign includes TV, print, digital and radio advertising. In addition, Cat’s Pride is proud to support the Jason Debus Heigl Foundation, by donating a portion of every Fresh & Light Ultimate Care purchase to support the Foundation’s animal advocacy work.

“Cat’s Pride is excited to introduce consumers to our newest innovation in cat litter, Fresh & Light Ultimate Care. For 75 years, we’ve been committed to providing products that enrich the lives of cats and their owners,” said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. “We are proud to partner with Katherine Heigl and the Jason Debus Heigl Foundation as they work to end the needless suffering of animals.”

  • Cat’s Pride started the lightweight litter trend and continues to innovate with its new product, Cat’s Pride Fresh & Light Ultimate Care lightweight litter. The product is 50% lighter and is formulated with highly absorbent minerals and no fillers, guaranteeing 10 days of odor control, the strongest clumps and low dust and tracking. Cat’s Pride Fresh & Light Ultimate Care offers the ultimate performance at a great value. The product is offered in a 10 pound jug, in both scented and unscented hypoallergenic varieties.
  • “Cats are Complicated. Great Litter is Simple.” Campaign: The new Cat’s Pride integrated marketing campaign featuring Heigl is the brand’s largest media launch ever. This concept features Katherine Heigl as a recurring character—a cat/owner couples therapist—who helps owners have a more meaningful and positive relationship with their cats. She continually reinforces how using the best-performing Fresh & Light Ultimate Care can reduce tensions all around and create healthier interactions between cats and their people. The campaign features the actress in humorous commercials directed by Anne Fletcher, known for films such as “27 Dresses” and “The Proposal”. The integrated campaign continues across all digital, social media, in-store and print platforms.
  • The Jason Debus Heigl Foundation Partnership:  The Jason Debus Heigl Foundation (JDHF) was founded in 2008 by Nancy and Katherine Heigl to increase awareness of inhumane animal treatment and support animal welfare efforts in this country.  Established as a lasting legacy to a beloved son and brother killed as a teen in a tragic car accident, the JDHF is dedicated to helping companion animals by eliminating the needless suffering inflicted on animals by human cruelty, indifference and ignorance. Programs include the relocation of pets from high-kill to no-kill shelters for adoption, funding of sterilization for cats and dogs, medical and training assistance for special needs dogs, grants to hardworking “boots on the ground” rescues, and working with animal welfare groups nationwide to increase awareness of spay/neuter, humane education and adoption.

“We created the Jason Debus Heigl Foundation to continue to spread Jason’s love of animals,” said Katherine Heigl, CEO, The Jason Debus Heigl Foundation. “We are thrilled to partner with Cat’s Pride in our efforts to truly make a difference for animals.”

About Katherine Heigl

Katherine Marie Heigl is an Emmy Award winner, a two time Golden Globe nominated actress, and producer, best known for her starring roles in the feature films “The Ugly Truth”, “27 Dresses” and “Knocked Up”, as well as her portrayal of Dr. Isobel ‘Izzie’ Stevens in the television medical drama “Grey’s Anatomy”. Heigl will next be seen in the upcoming Warner Bros. feature “To Have and To Hold” starring opposite Rosario Dawson and directed by Denise DiNovi. In addition to her work in front of the camera, Katherine partnered with her mother and manager Nancy Heigl to form the production company Abishag in 2007. In 2008, Katherine co-founded the Jason Debus Heigl Foundation, an organization dedicated to ending animal cruelty and abuse and promoting animal welfare. Heigl is married to singer-songwriter Josh Kelley and the couple has two daughters Nancy Leigh Mi-Eun and Adalaide Marie Hope. Heigl lives in Utah, where she resides with her family, nine dogs and four cats. For more information please visit: http://www.kheigl.com/biography/.

About The Jason Debus Heigl Foundation

The Jason Debus Heigl Foundation’s mission is to eliminate the needless suffering inflicted on animals by human cruelty, indifference and ignorance. The Heigl family was inspired by Jason’s compassion for animals and is committed to keeping his love and memory alive through acts of generosity and kindness toward animals through the Foundation’s work. The Jason Debus Heigl Foundation has helped improve the lives of over 25,000 animals since its inception. For more information, please visit http://jasonheigl.foundation/.

About Oil-Dri

Oil-Dri Corporation of America, a leading supplier of specialty sorbent products for agricultural, horticultural, fluids purification, specialty markets, industrial and automotive, is celebrating 75 years of sorbent mineral expertise. Oil-Dri is a leading manufacturer of cat litter. “Cat’s Pride” “Fresh & Light Ultimate Care” and “Changing Litter for Good” are registered trademarks of Oil-Dri Corporation of America. From research and development at our Innovation Center outside of Chicago to our manufacturing plants in Georgia, Mississippi, Illinois and California, our Cat’s Pride products are proudly made in the USA. For more information, visit www.oildri.com or www.catspride.com.

 

 

Cat’s Pride Announces “Couple of the Week” National Media Promotion

(CHICAGO) — Cat’s Pride® announces a national “Couple of the Week” promotion as part of the launch of the new Cat’s Pride Fresh & Light Ultimate Care® lightweight litter. The “Couple of the Week” (catspride.com/couples #CoupleOfTheWeek) photo contest runs April 15 – June 10, 2016 and encourages cat owners to share the unique relationship they have with their cat. The promotion is part of the new “Cats are Complicated. Great Litter is Simple.” campaign which features award-winning actress Katherine Heigl, best known for her roles in “Grey’s Anatomy”, “27 Dresses” and “Knocked Up,” as a recurring character—a cat/owner couples therapist. In partnership with the Jason Debus Heigl Foundation™, Cat’s Pride is donating a portion of sales proceeds from their new Fresh & Light Ultimate Care® products to benefit the Foundation.

Participants can enter once weekly and are asked to submit a photo of themselves with their cat, along with a story of what makes their relationship complicated online at catspride.com/couples.

  • One winner will be chosen weekly and entries will be judged for originality, creativity, authenticity, relationship complexity and entertainment value. Seven weekly winners will be selected for a $1,000 prize each.
  • A weekly second place prize will also be rewarded with a year’s worth of free Cat’s Pride Fresh & Light Ultimate Care lightweight litter.
  • One grand prize winner will be selected at the end of the promotion, based on the highest number of social media votes at catspride.com/couples to win $2,500.
  • The contest winners will be showcased on the contest Facebook page and announced through social media and email.

Throughout the contest, participants will be encouraged to share their contest submissions via social media, and to solicit votes from their social media followers by directing them to the contest site catspride.com/couples. The submission with the most votes at the end of the contest will win the grand prize of $2,500. See catspride.com/couples for official contest rules and additional details.

Cat’s Pride Fresh & Light Ultimate Care is a revolutionary litter that delivers the ultimate performance, including 10 day odor control*, the strongest clumps and low tracking. Cat’s Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter† than traditional scoopable litters. A portion of every sale of Ultimate Care will go to support the work of the Jason Debus Heigl Foundation to help end the needless suffering of animals.

“At Cat’s Pride we know the relationship between a cat and its owner can get complicated,” said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. “We look forward to celebrating the unique bond owners have with their cats with our Couple of the Week promotion.”

About Katherine Heigl

Katherine Marie Heigl is an Emmy Award winner, a two time Golden Globe nominated actress, and producer, best known for her starring roles in the feature films “The Ugly Truth”, “27 Dresses” and “Knocked Up”, as well as her portrayal of Dr. Isobel ‘Izzie’ Stevens in the television medical drama “Grey’s Anatomy”. Heigl will next be seen in the upcoming Warner Bros. feature “To Have and To Hold” starring opposite Rosario Dawson and directed by Denise DiNovi. In addition to her work in front of the camera, Katherine partnered with her mother and manager Nancy Heigl to form the production company Abishag in 2007. In 2008, Katherine co-founded the Jason Debus Heigl Foundation, an organization dedicated to ending animal cruelty and abuse and promoting animal welfare. Heigl is married to singer-songwriter Josh Kelley and the couple has two daughters Nancy Leigh Mi-Eun and Adalaide Marie Hope. Heigl lives in Utah, where she resides with her family, nine dogs and four cats. For more information please visit: http://www.kheigl.com/biography/.

About Oil-Dri

Oil-Dri Corporation of America, a leading supplier of specialty sorbent products for agricultural, horticultural, fluids purification, specialty markets, industrial and automotive, is celebrating 75 years of sorbent mineral expertise. Oil-Dri is a leading manufacturer of cat litter. “Cat’s Pride” “Fresh & Light Ultimate Care” are registered trademarks of Oil-Dri Corporation of America. From research and development at our Innovation Center outside of Chicago to our manufacturing plants in Georgia, Mississippi, Illinois and California, our Cat’s Pride products are proudly made in the USA. For more information, visit www.oildri.com or www.catspride.com.


Early Diagnosis Can Lead to Better Treatment Outcome

HILLSBOROUGH, NJ (May 3, 2016) – Feline hyperthyroidism (FHT) affects nearly 10 percent of feline patients over 10 years of age in the US. FHT is a disease caused by an overactive thyroid gland that secretes excess thyroid hormone. The American Association of Feline Practitioners (AAFP) has just released a brochureFeline Hyperthyroidism,” for cat owners which describes the causes, signs, treatment, and management of FHT. Early diagnosis is key to treatment being successful. 

The AAFP’s brochure outlines behaviors or problems cats with FHT may exhibit.  Cat owners are strongly encouraged to contact their veterinarian if they observe the following:

  • weight loss despite a normal or increased appetite
  • increased urination, more urine in the litter box
  • increased drinking or thirst
  • defecation outside of the litter box
  • increased vocalization
  • restlessness, increased activity
  • vomiting
  • diarrhea
  • rarely, lethargy and a lack of appetite
  • poor hair coat, unkempt fur
  • Radioiodine Therapy
  • Medical Therapy
  • Thyroidectomy
  • Nutritional Therapy

“Twice yearly wellness examinations of your cat may allow early detection of FHT, as well as other age-related diseases,” advises Hazel Carney, DVM, MS, DABVP (Canine & Feline), and AAFP Guideline Panel Co-Chair. 

“During the physical examination, your veterinarian may discover increased heart and respiratory rates, hypertension, a palpable thyroid gland, and loss of muscle mass,” said Cynthia Ward, VMD, PhD, DACVIM, and AAFP Guideline Panel Co-Chair “Routine screening of laboratory tests and blood pressure may detect abnormalities before clinical signs of FHT are advanced.” 

If your veterinarian diagnoses your cat with FHT, he or she will discuss and recommend treatment options. The goal of therapy is to restore normal thyroid function and minimize the side effects of treatment without creating lower than normal levels of thyroid hormones.  The most common treatment options are:

On-going monitoring of your cat after any treatment is very important, as well as routine veterinary checkups with your veterinarian. If you have any additional questions, concerns, or notice any sudden changes with your cat, you should contact your veterinarian immediately.

The AAFP would like to thank Dechra Veterinary Products for their sponsorship of this brochure and their commitment to helping the veterinary community increase the standard of care provided for cats.

# # #

About the American Association of Feline Practitioners 
The American Association of Feline Practitioners (AAFP) improves the health and welfare of cats by supporting high standards of practice, continuing education and scientific investigation. The AAFP has a long-standing reputation and track record in the veterinary community for facilitating high standards of practice and publishes guidelines for practice excellence which are available to veterinarians at the AAFP website. Over the years, the AAFP has encouraged veterinarians to continuously re-evaluate preconceived notions of practice strategies in an effort to advance the quality of feline medicine practiced. Launched in 2012, the Cat Friendly Practice® (CFP) program was created to improve the treatment, handling, and overall healthcare provided to cats. Its purpose is to equip veterinary practices with the tools and resources to reduce stress associated with the visit and elevate the standard of care provided to cats. Find more information at www.catvets.com.

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