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WOODROW WEAR MAKES DONATION AFTER CALIFORNIA WILDFIRES

West Coast Company Provides Healing Tools To Pets In Need

SAN JOSE, Calif. After the devastation of the Paradise Camp Fire and the other destructive wildfires this season, California-based pet accessory brand Woodrow Wear donated over 500 sets of paw protecting Power Paws to dogs and cats in need of comfort and healing. The brand also implemented a GoFundMe page to help fund further donations to pets statewide.

“Woodrow Wear was started to help people and pets. We’re deeply grateful to be able to keep injured paws safe, to provide comfort, and to help with healing,” says Lorraine Walston, CEO and Founder of Woodrow Wear. “The many organizations that we’ve sent Power Paws to are doing incredible work for the pets and animals who need them now more than ever.”

Power Paws non-slip pet socks help keep wounds clean, while also providing warmth and traction to senior pets and those with mobility issues. Further, Power Paws protect from adverse weather – both extreme cold and hot – and allergens.

The GoFundMe page’s goal is to raise $2,500 to send more Power Paws to pets injured in the Woolsey Fire, Hill Fire and Camp Fire. Veterinarians and shelter workers plan to use the soft, warm socks to help heal burns and wounds, as well as to provide traction on slippery surfaces for older dogs or those who have paw bandages limiting traction. Once the fundraising goal is met, Woodrow Wear will have donated and shipped over 1,000 pairs of Power Paws to California cats and dogs.

ABOUT WOODROW WEAR

Inspired by a senior dog named Woodrow, Walston’s mission was to provide a higher quality of life for pets who need a little extra help. Power Paws pet socks come in 13 sizes, numerous fashionable designs and two foot shapes including a line specifically for greyhounds. For the full story, visit www.woodrowwear.com.

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Growing up, the only pets I was allowed to have were fish. It’s hard to grow attached to those.
Rottweiler puppy, Woodrow, on Lorraine’s lap.
Many years later, I was visiting friends. They had just gotten a Rottweiler puppy from the people at the bottom of the hill, and she sure was cute!! After hearing me say so, our friends took us to visit the puppies. It wasn’t my intention to get a dog. I had never even considered owning a dog. Yet when I sat down to play with the puppies, one leaped into my lap and chose me. Repeatedly, he returned to my lap, even when he was put with the other puppies. And so, Woodrow was mine. And I was his. 
 
With Woody at my side, I learned so much about life and dogs. I learned…
  • If you treat dogs like family, they believe they are.
  • Dogs are good judges of character. Their reactions to strangers at the door should be taken seriously.
  • Stereotypes don’t necessarily apply. Rottweilers are only mean dogs if you raise them to be mean dogs. But not Woodrow; he loved the mailman, the vet, kids, and dressing up for Halloween!
  • Dogs teach us life-changing lessons: the meaning of unconditional love, how to greet someone with enthusiasm, and how to enjoy simple pleasures such as the sights, sounds, and relaxation that can be found in the back yard or a walk down the street.
Woodrow plays with the kids.
At about age 10, Woodrow began taking Glucosamine for the start of canine hip dysplasia and canine arthritis.  As he became a senior dog – at about age 14, that was no longer enough. Inside the house, Woody began to have difficulty standing and walking. It tore at my heart that “my puppy” (I called him that even on his last day, and he believed it) struggled to stand up or walk on the hardwood and tile in our home. I was consumed by the need to find a traction aid for him. I checked the pet stores, asked our vet, and searched the web. With no viable solutions available anywhere, I did what I had to do…I invented Power Paws! They gave Woody the ability to stand without any struggle, and to go where he wanted when he wanted. That is quality of life!!
 
In honor of my puppy, I present Woodrow Wear. This business is his legacy, and is absolutely dedicated to the millions of older dogs that have traction and mobility issues, and to their owners, who like me, are unable to just sit there and watch them struggle!
 
Woodrow Wear is also dedicated to the younger dogs who may also find traction useful, to the dog owners who want to protect their hardwood floors from scratches, and to the fashion-conscious owners who want their dogs to be suitably dressed in attractive, cute, and fun socks.  It’s for the dogs with nerve, spine, and ligament issues, whose need for traction can happen at any age.  Surprisingly, it’s also for the dogs with allergies, and the dogs living in areas of extreme heat or cold — Power Paws give them the ability to go out into the dust and pollen with little reaction, or into the snow without ice/salt issues, and into the heat without burning their pads. Power Paws Reinforced Foot, our newest and most durable solution, protects the whole foot even more than our other products for rugged use and on abrasive surfaces.
 
Always driven to help more dogs, we have become known as “A Company of Firsts”. We are the first to offer:
  • 13 total sizes
  • 2 distinct foot shapes
  • a reinforced toe product (Power Paws Advanced)
  • a reinforced whole foot product (Power Paws Reinforced Foot)
  • a non-drug allergy solution
  • a stretchable, breathable, comfortable product that dogs don’t mind wearing
Woodrow and I promise to never stop looking for the next way to add quality and comfort to your pet’s life.  We’ll invent new products and partner with others when that makes sense.  I promise to continue taking your feedback and suggestions, and to keep you posted on our activities. I encourage you to check back often for updates.  If you sign up for the newsletter, you’ll be among the first to know what’s new, get our special promo offers, etc.  For faster updates and even more special offers, like us on Facebook or Twitter!
 
I loved Woodrow more than I ever thought a person could love a pet. I shared a bond with him that I hope this page and the “Who’s Woodrow” page expresses. Welcome to our world!
– Lorraine
 
 


Lorraine Walston
Woodrow Wear, LLC