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Replica 'Sugar Rush' Steering Wheel from Disney's 'Ralph Breaks the Internet'

Calling all Sugar Rush fans…now is your chance to race home with a signed, limited edition replica of the “Sugar Rush” steering wheel featured in the film!

If you remember the steering wheel is at the very core of Walt Disney Animation Studio's 'Ralph Breaks the Internet' as Ralph and best friend Vanellope von Schweetz attempt to save her game, Sugar Rush. Their quest takes them to the vast, uncharted world of the internet where they rely on the citizens of the internet - the Netizens - to help navigate their way to eBay to find a replacement steering wheel.

Timed to the in-home release of the film, this IRL replica of the steering wheel has been donated by Walt Disney Animation Studios so that 100% of the proceeds from this auction item can be donated to Make-A-Wish® to help grant life-changing wishes to children with critical illnesses.  Disney and Make-A-Wish® have a long-standing history together. Since 1980, Disney has helped Make-A-Wish grant more than 130,000 wishes — experiences that not only brighten lives for a special moment, but also help wish kids and their families replace fear with confidence, sadness with joy, and anxiety with hope. Currently, more than 10,000 Disney wishes are granted every year, a number that continues to grow.

The steering wheel itself has been autographed by Sarah Silverman, Gal Gadot and Jane Lynch. Winning bidder will also receive a limited-edition autographed poster by cast and filmmakers including John C. Reilly, Sarah Silverman, Taraji P. Henson, Jack McBrayer, Phil Johnston, Rich Moore and Clark Spencer as well as a Blu-ray copy of the movie!

Auction Dates:                               February 26 @ 6am PST – March 5 @ 6am PST

Auction Link:                  www.eBay.com/ralphbreakstheinternet

               

SOCIAL MEDIA:

Disney:

Make A Wish:

eBay for Charity:

PR firms are all about promoting their clients, but today, they’re helping one of their own.  When local resident and publicist, Tana Johnson’s 3 year daughter Teeja was diagnosed with an incredibly aggressive and malignant form of cancer she was terrified.  In one day this seemingly normal Sarasota family’s world had been turned upside down.

 

Tana quickly went from being just an employee to a client.  This team of media gurus came up with a plan on how to help support this family who now travels from Sarasota to New York City every month to undergo aggressive cancer treatment at one of the nation’s top Neuroblastoma hospitals.  This treatment has been happening for a year and will continue to happen for the next two.  The firm decided to do something it had never done before.  The firm’s VP reached out to its entire client base and asked for help in a silent auction where 100% of the proceeds would go to the Johnson family.

 

"Within moments of hitting send on the email asking clients to just simply consider helping this family, we were getting responses like 'Yes! Count us in!' 'Of course, anything you need. How many would you like?’ It was just incredible," added the firm’s VP. "I was getting choked up sitting in my office."  The auction started yesterday and will run through this coming Monday.  The items being auctioned off with starting bids at just $8.00 range from things like gourmet rotisserie ovens, all the way to beautiful pieces of jewelry, to baby and pet products and everything in-between.  We don’t want press for our PR firm.  We are really trying to get the word out about the auction though so as many people as possible can enter bids.   With the holidays right around the corner, this auction is a perfect way to “stock” up on gifts and feel good at the same time knowing 100% of the proceeds are going to help a local little girl battling a disease she’s determined to win!  Here’s a link to the silent auction: http://www.32auctions.com/bigheartsforlittleteeja