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PG-13 RATING GRANTED FOR BULLY BY MPAA WITHOUT CUTTING CRUCIAL SCENE

NEXT STEP: FIGHT TO PASS

SAFE SCHOOLS IMPROVEMENT ACT

April 5, 2012 – New York, NY – The Weinstein Company (TWC), aided by the guidance and consultation from attorneys David Boies and Ted Olson, announced today that the MPAA has lowered the R rating, given for some language, for BULLY to a PG-13 in time for the film’s April 13th expansion to 55 markets. The scene that has been at the forefront of the battle with the MPAA, the intense scene in the film that shows teen Alex Libby being bullied and harassed on a bus, has been left fully intact and unedited. BULLY director Lee Hirsch felt editing the scene was not an option, and subsequently refused to do so, since it is too important to the truth and integrity behind the film. Also a victory is the exception the MPAA made by allowing the film to be released with the new rating before 90 days, which is the length of time their policy states a film must wait to be in theaters after a rating change to avoid confusion or inconvenience for moviegoers.

This decision by the MPAA is a huge victory for the parents, educators, lawmakers, and most importantly, children, everywhere who have been fighting for months for the appropriate PG-13 rating without cutting some of the most sensitive moments. Three uses of the ‘F word’ were removed from other scenes, which ultimately persuaded the MPAA to lower the rating. Hirsch made the documentary with the intent to give an uncensored, real-life portrayal of what 13 million children suffer through every year.

The new rating, which came about with the great support from MPAA Chairman Chris Dodd, grants the schools, organizations and cities all around the country who are lined up and ready to screen BULLY, including the National Education Association and the Cincinnati School District, the opportunity to share this educational tool with their children.

“Senator Dodd is a hero for championing this cause, and the MPAA showed great courage by not cutting the scene everyone has been fighting to keep,” said TWC Co-Chairman Harvey Weinstein. “Senator Dodd’s support gives voice to the millions of children who suffer from bullying, and on behalf of TWC, the filmmakers, the families in the film and the millions of children and parents who will now see this film, I thank him for recognizing that this very real issue cannot afford to go unnoticed.”

“I feel completely vindicated with this resolution,” said Hirsch. “While I retain my belief that PG-13 has always been the appropriate rating for this film, as reinforced by Canada's rating of a PG, we have today scored a victory from the MPAA. The support and guidance we have received throughout this process has been incredible, from the more than half a million people who signed Katy Butler's petition, to members of Congress, Governor Mike Huckabee and the many celebrities and others who raised their voices to express deeply felt support for a film that can inspire millions. The scene that mattered remains untouched and intact, which is a true sign that we have won this battle. With an array of great partners, a fabulous educator's guide and extensive online tools, we can now bring this film unhindered, to youth and adults across our country.”

Building support for the Safe Schools Improvement Act is the next step in this movement for change. Already a meeting has been set with Senator Bob Casey to discuss how he can help. Lawmakers and politicians are being sought out to back the efforts of anti-bullying supporters everywhere in creating legislation that will comprehensively address the issues of bullying and harassment.

“If we can’t get the Safe Schools Improvement Act passed, we’ll be visiting the home states of each lawmaker until it does,” said Katy Butler, the 17 year old Michigan high school student who rallied petitioners on Change.org to urge the MPAA to lower BULLY’s rating. “On behalf of the more than half a million supporters who joined me on Change.org in petitioning the MPAA, I want to express how grateful I am not only to the MPAA for lowering the rating without cutting a vital scene, but to all of the people who used their voices to put a national spotlight on this movie and its mission.”

For the hundreds of organizations and individuals partnering with the film, the rating news means more screenings for more children.

Said National Education Association President Dennis Van Roekel, “The changing of the rating for BULLY from R to PG-13 will enable many more young people to see this film. NEA applauds the Motion Picture Association of America and the producers for the PG-13 rating. Every teenage student should have the opportunity to see this powerful documentary about a problem that still haunts our schools. NEA also salutes 17-year-old Katy Butler and the other young activists whose online petition drive led to having the rating for BULLY reconsidered.”

After Weinstein’s and BULLY teen Alex Libby’s appeal in February to the MPAA for a PG-13 rating was denied by one vote, TWC and Hirsch chose to move forward with releasing the film unrated last weekend allowing theaters the chance to use their discretion when admitting children to the theater. BULLY leads all non-fiction films so far for 2012 with its strong opening weekend attendance.

ABOUT THE WEINSTEIN COMPANY

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio’s history. The tally included Best Picture for Michel Hazanavicius’s THE ARTIST and Best Documentary Feature for TJ Martin and Dan Lindsay’s UNDEFEATED. THE ARTIST brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper’s THE KING’S SPEECH.

Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; I’M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; OUR IDIOT BROTHER; I DON’T KNOW HOW SHE DOES IT; SARAH’S KEY; and SPY KIDS: ALL THE TIME IN THE WORLD IN 4D. Currently in release are MY WEEK WITH MARILYN; THE ARTIST; THE IRON LADY; CORIOLANUS; W.E.; UNDEFEATED; and BULLY. Upcoming releases include THE INTOUCHABLES. Recently wrapped was SILVER LININGS PLAYBOOK, and currently in production is DJANGO UNCHAINED.

TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Accessory and Project Runway All Stars, the VH1 reality series Mob Wives, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz as well as production on the second season of Mob Wives and the newest installment in the series’ franchise Mob Wives Chicago. TWC additionally has 17 series in different stages of development, including The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).

 

 

 

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 Genre Fans Can Be The First to Bring This Much-Buzzed About Film To Their City Through Tugg

 

HOLLYWOOD, CA (March 9, 2012) ––At the SXSW 2012 Film Festival today, Paramount’s Insurge Pictures announced it will release The Loved Ones in theaters nationwide this June 2012 by offering moviegoers an exciting way to see it first.  Through an innovative collaboration with Tugg, Inc., a collective action web-platform that enables individuals to choose the films that play in their local theaters, fans can sign up today at www.TheLovedOnesMovie.com to book a screening and invite friends to see one of the most buzzed about horror films of the summer. Those who sign up will be given notice when they can begin to set their June screenings.  Chosen by popular demand to be part of Tugg’s “Encore Screening Series” at the South By Southwest Film Festival 2012, The Loved Ones will screen at the festival on March 9th at 9pm at the Alamo Drafthouse Village in Austin, TX.

 

Written and directed by Sean Byrne, The Loved Ones has steadily grown a large underground following due to its enthusiastic reception as a midnight movie favorite at festivals like SXSW, Fantasia and Toronto International Film Festival.  Described as “Sixteen Candles meets The Texas Chainsaw Massacre” (FlickSided.com), the film has ardent supporters who have said The Loved Ones is “raw horror fun done right” (HitFix.com) and “one of the best pure horror flicks I’ve seen in ages” (JoBlo.com).

Those who have seen and heard about The Loved Ones have been clamoring for its theatrical release,” said Amy Powell, President, Insurge Pictures. “This is a truly terrifying film that brings new meaning to the horrors of dating and we’re excited to give fans the unprecedented opportunity to personalize their movie going experience.”

 “We’re thrilled to work with Paramount's Insurge Pictures to help give fans everywhere the unique ability to share this movie with their community. The Loved Ones is the kind of film that shocks, horrifies and entertains in a way that’s best experienced in a crowded theater," said Tugg co-founders Nicolas Gonda and Pablo Gonzalez.

 

To learn more about how to bring The Loved Ones to local theaters visit:

For more about how Tugg works, visit the “How To” page at https://www.tugg.com/howtuggworks

About THE LOVED ONES

Lola Stone asked Brent Mitchell to the prom, but Brent said no, and now he's screwed. What happens when Lola doesn't get what she wants? She enlists Daddy's help to throw a prom of her own where she is queen and Brent is king, whether he likes it or not. THE LOVED ONES is what happens when puppy love goes horribly, violently wrong. Brent should have said yes.

 

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Tugg, Inc.

Tugg, Inc. (“Tugg”) is a collective action web-platform that enables individuals to choose the films that play in their local theaters.  Through Tugg, individuals are empowered to select a film, screening time, and nearby theater, and then spread the word to their immediate and online community. Once a necessary amount of people commit to attending, the event will be confirmed, and Tugg will reserve the theater, manage ticketing and ensure delivery of the film; allowing the audience to sit back and enjoy the show.  Tugg is currently working with exhibitors Alamo Drafthouse Cinema, AMC Theatres, Bow Tie Cinemas, Cinemark Theatres, Goodrich Quality Cinemas, Rave Cinemas and Regal Cinemas, and will be expanding its exhibitor offerings in the coming weeks. These exhibitors will provide theatrical venues for individually curated events showcasing Tugg’s growing library of hundreds of studio and independent films.

 

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Silverwood Films, Elle Driver, Tazora Films, LD Entertainment, Open Road and Lindell Entertainment present an R rated, 85 minute, suspenseful horror directed by Chris Kentis and Laura Lau based on the film by Gustavo Hernandez, screenplay by Laura Lau with a theatrical release date of March 9, 2012.

Walt Disney Pictures presents a PG-13, 132 minute, action, adventure, fantasy directed by Andrew Stanton, written by Stanton and Mark Andrews, based on the novel “A Princess of Mars” by Edgar Rice Burroughs, known as author of the original Tarzan, with a theatrical release date of March 9, 2012.

With World Theatrical Premiere of Newly Restored To Kill a Mockingbird, Introduced by Robert Osborne and Spike Lee

 

All Screenings Free to Public; Tickets to be Available at tcm.com/roadtohollywood

 

Turner Classic Movies (TCM) is set to launch its third annual Road to Hollywood tour of free events on Thursday, March 1 in New York City with the world theatrical premiere of the newly restored classic To Kill a Mockingbird (1962). The beloved drama, which recently debuted on Blu-ray in celebration of the film’s 50th anniversary, will be introduced by TCM host Robert Osborne and acclaimed filmmaker Spike Lee.

 

The New York theatrical premiere of To Kill a Mockingbird's 50th anniversary restoration will kick off this year's 10-city Road to Hollywood tour, which serves as an exciting prelude to the 2012 TCM Classic Film Festival, taking place April 12-15 in Hollywood. Among the stars making appearances on this year's tour are Ernest Borgnine, Angie Dickinson, Tippi Hedren, Shirley Jones, Jane Powell and Eva Marie Saint. Robert Osborne will share hosting duties on this year's tour with TCM weekend daytime host Ben Mankiewicz and film critic and historian Leonard Maltin.

 

TCM will be partnering with a local affiliate in each market. This year’s Road To Hollywood tour will include new local affiliate partners including Verizon in New York City, DIRECTV in Minneapolis and Denver, and AT&T in Houston. Also for the first time, TCM will bring the tour to Canada, partnering with Bell in Toronto. Comcast will be the affiliate partner in Atlanta, Chicago, Miami, Philadelphia and Portland.  

 

“For the past two years, we have had a wonderful time taking some of the magic of the TCM Classic Film Festival to different corners of the United States and, for the first time this year, to Toronto, Canada,” Osborne said.  “The Road to Hollywood tour is a great opportunity for us to meet TCM's fans up close and personal, while sharing and celebrating some of the greatest films ever made.”

 

Following the March 1 event in New York, the 2012 edition of TCM’s Road to Hollywood will feature screenings in Minneapolis (March 8); Houston (March 14); Philadelphia (March 15); Miami (March 20); Atlanta (March 22); Chicago (March 27); Toronto (March 31); Denver (April 3); and Portland, Ore. (April 5). All screenings are free and open to the public. Tickets are required for entrance and can be obtained through http://www.tcm.com/roadtohollywood.

 

Below is a complete schedule for the 2012 edition of TCM’s Road to Hollywood tour:

 

New York City – Thursday, March 1, at 7:30 p.m. (ET) – The Ziegfeld Theatre

To Kill a Mockingbird (1962) – World Theatrical Premiere of 50th Anniversary Restoration hosted by Robert Osborne, with special guest Spike Lee

Tickets available February 15.

 

Minneapolis – Thursday, March 8, at 7:30 (CT) – The Heights Theatre

Marnie (1964) – Hosted by Leonard Maltin, with special guest Tippi Hedren

Tickets available February 23.

 

Houston – Wednesday, March 14, at 7:30 p.m. (CT) – Museum of Fine Arts, Houston

On the Waterfront (1954) – Hosted by Ben Mankiewicz, with special guest Eva Marie Saint

Tickets available February 29.

 

Philadelphia – Thursday, March 15, at 7:30 p.m. (ET) – Prince Music Theater

North by Northwest (1959) – Hosted by Ben Mankiewicz, with special guest Eva Marie Saint

Tickets available March 1.

 

Miami – Tuesday, March 20, at 7:30 p.m. (ET) – The Gusman Center for the Performing Arts

Elmer Gantry (1960) – Hosted by Ben Mankiewicz, with special guest Shirley Jones

Tickets available March 6.

 

Atlanta – Thursday, March 22, at 7:30 p.m. (ET) – Richard H. Rich Theatre at Woodruff Arts Center

Seven Brides for Seven Brothers (1954) – Hosted by Robert Osborne, with special guest Jane Powell

Tickets available March 8.

 

Chicago – Tuesday, March 27, at 7:30 p.m. (CT) – Music Box Theatre

The Birds (1963) – Hosted by Ben Mankiewicz, with special guest Tippi Hedren

Tickets available March 13.

 

Toronto – Saturday, March 31, at 7:30 p.m. (ET) – TIFF Bell Lightbox

Rio Bravo (1959) – Hosted by Ben Mankiewicz, with special guest Angie Dickinson

Tickets available March 16.

 

Denver – Tuesday, April 3, at 7:30 p.m. (MT) – The Landmark Mayan Theatre

Seven Brides for Seven Brothers (1954) – Hosted by Leonard Maltin, with special guest Jane Powell

Tickets available March 20.

 

Portland, Ore. – Thursday, April 5, at 7:30 p.m. (PT) – Whitsell Auditorium at the Portland Art Museum

Marty (1955) – Hosted by Ben Mankiewicz, with special guest Ernest Borgnine

Tickets available March 22.

 

About the 2012 TCM Classic Film Festival

Taking place Thursday, April 12 – Sunday, April 15, in Hollywood, the third-annual TCM Classic Film Festival is produced by TCM and sponsored by Vanity Fair, host of the exclusive, opening-night party, and Delta Air Lines, official airline of the event. Since launching in spring 2010, the TCM Classic Film Festival has quickly established itself as a destination event for film lovers, drawing more than 25,000 attendees from around the country and around the globe in 2011.

 

The Hollywood Roosevelt Hotel, which has a longstanding role in movie history and was the site of the first OscarsÒ ceremony, will serve as the official hotel for the festival, as well as home to Club TCM, a central gathering point for passholders. Screenings and events will be held at Grauman’s Chinese Theatre, Chinese 6 Theatres, the Egyptian Theatre and, for the first time this year, Arclight Cinema's Cinerama Dome.

 

Complete information about the 2012 TCM Classic Film Festival is available at http://tcm.com/festival.

 


About To Kill A Mockingbird

Experience one of the most significant milestones in film history like never before with To Kill a Mockingbird 50th Anniversary Edition.  Screen legend Gregory Peck stars as courageous Southern lawyer Atticus Finch - the Academy Award®-winning performance hailed by the American Film Institute as the Greatest Movie Hero of All Time. Based on Harper Lee’s Pulitzer Prize winning novel about innocence, strength and conviction and nominated for eight Academy Awards®, this beloved classic is now digitally remastered and fully restored for optimum picture and sound quality and boasts hours of unforgettable bonus features. Watch it and remember why “it’s a sin to kill a mockingbird.” Currently available in a commemorative, Limited Edition Collector’s Series Blu-ray™ Combo Pack  as well as on Blu-ray™ Combo Pack and DVD from Universal Studios Home Entertainment.

 

About TCM

Turner Classic Movies is a Peabody Award‑winning network that presents great films, uncut and commercial‑free, from the largest film libraries in the world. Currently seen in more than 86 million homes, TCM features the insights of veteran primetime host Robert Osborne and weekend daytime host Ben Mankiewicz, plus interviews with a wide range of special guests. As the foremost authority in classic films, TCM offers critically acclaimed original documentaries and specials, along with regular programming events that include The Essentials, 31 Days of OscarÒ and Summer Under the Stars. TCM also stages special events and screenings, such as the TCM Classic Film Festival in Hollywood and the TCM Classic Cruise; produces a wide range of media about classic film, including books and DVDs; and hosts a wealth of materials on its website, http://www.tcm.com. TCM is part of Turner Broadcasting System, Inc., a Time Warner company.

 

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

ARE YOU THE REAL JOHN CARTER? WALT DISNEY PICTURES IS LOOKING FOR YOU.

 

WHAT:

If your name is John Carter*, Disney and Andrew Stanton invite you to enter The Real John Carter sweepstakes for the chance to find yourself in another world—on an October 2012 Adventures by Disney trip to Peru! In addition, eligible entrants will be invited to attend a special, advanced screening of “John Carter”.

 

TO ENTER:

Step 1: Go to RealJohnCarter.com and sign-in with Facebook or your email address for one entry.

Step 2: Participate in weekly missions (to begin January 23) for additional sweepstakes entries.

 

SWEEPSTAKES TRAILER:

 

http://youtu.be/15csUIUHaZE

SWEEPSTAKES ENTRY PERIOD:

The sweepstakes Entry Period begins January 20 and ends on February 17, 2012, at 11:59:59 PM Pacific Time.

 

ABOUT THE MOVIE:

From Academy Award®–winning filmmaker Andrew Stanton comes “John Carter”—a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). “John Carter” is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands. 

 

“John Carter” releases into theaters March 9, 2012.

 

For official rules, visit www.RealJohnCarter.com

 

*an entrant’s legal name must be composed of the following elements: (1) a first name of: John, Jon, Jonathan, Jonathon, Jawn, Gian or Juan; and (2) a last name of: Carter, Cartur, Cartir, Karter, Karter, Kartar, Khartar, Kharter or Kartir. See Official Rules at www.RealJohnCarter.com for complete details.

 

NO PURCHASE NECESSARY. Begins at 12:01 a.m. PT on 1/20/12 and ends at 11:59 p.m. PT on 2/17/12. Open to legal residents of the 50 U.S. & D.C., 18 or older, WHOSE LEGAL NAME IS “JOHN CARTER” OR ONE OF THE ACCEPTED ALTERNATE SPELLINGS OF THAT NAME SPECIFIED IN THE OFFICIAL RULES. GRAND PRIZE TRIP MUST BE TAKEN ON 10/6/12. See complete Official Rules for full details including eligibility restrictions, prize description & limitations. Void where prohibited.

 

 

Targeted for April 11, 2014 Release

 

(Beverly Hills, Calif.) January 30, 2012 –Relativity Media has partnered with global branded play company Hasbro, Inc. [NASDAQ-HAS] to develop and produce a live-action tent-pole film based on Stretch Armstrong, the iconic action hero figure launched in the 1970s, it was announced today by Relativity’s Co-President, Tucker Tooley and Hasbro’s President and CEO, Brian Goldner.

 

Relativity will be the domestic distributor and will release the film internationally through its network of foreign output partners. The film is targeted for an April 11, 2014 release date.

 

The film will be produced by Relativity’s CEO, Ryan Kavanaugh (The Fighter), Hasbro’s Goldner (Transformers) and Bennett Schneir, Senior Vice President and Managing Director, Motion Pictures (Battleship). Tooley (Immortals) will serve as executive producer.

 

Hasbro has become an entertainment powerhouse by creating hit movies and television shows from its rich portfolio of world class brands. Since 2007, Hasbro's Transformers and G.I. Joe franchises have grossed nearly $3 billion at the worldwide box office. 2012 is shaping up to be another stellar year for Hasbro with its partners Universal Pictures releasing Battleship in April and Paramount Pictures releasing G.I. Joe: Retaliation in June. In television, Hasbro Studios produces shows like Transformers Prime and My Little Pony: Friendship is Magic that can be seen on the HUB television network in the U.S. and in more than 140 countries globally.

 

“We are absolutely thrilled to partner with Hasbro, a company whose global reach and ability to innovate has made them immensely successful in the arena of brand re-imagination-- as evidenced by their legacy of creating such franchises as Transformers and G.I. Joe,” said Tooley, “We look forward to bringing Stretch Armstrong to audiences worldwide.”

 

“Stretch Armstrong is a great example of Hasbro’s rich portfolio of intellectual properties that we are continuing to develop globally,” said Goldner, “We are excited to partner with Relativity on this movie as they are a growing and innovative studio.”

 

Stretch Armstrong is the classic action hero figure first launched by Hasbro in 1976 and re-launched in the 90’s, sold successfully throughout North America and in markets across the world. The original Stretch's unique design broke free of traditional action figures, as he could be stretched over and over and always returned back to his original size. The nostalgic toy is considered to be rare and collectible to this day.

 

Relativity recently released Oscar®-winner Steven Soderbergh’s dynamic action-thriller Haywire in theatres. Looking ahead, Relativity will release the the heart-pounding Navy SEAL action-thriller Act of Valor (in theatres February 24, 2012) and magical adventure comedy Mirror Mirror (in theatres March 30, 2012), starring Oscar®-winner Julia Roberts, Lily Collins, Nathan Lane and Armie Hammer. The studio just wrapped production on the comedy 21 and Over and is currently in pre-production on Nicholas Sparks’ gripping love story Safe Haven and the international espionage thriller Hunter Killer.

 

ABOUT RELATIVITY MEDIA

Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media.  Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

 

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures.  Released films have accumulated more than $17 billion in worldwide box office receipts.  Relativity’s recent films include: Immortals, Tower Heist, Bridesmaids, Hop, Limitless, Anonymous, Machine Gun Preacher, Cowboys & Aliens, Battle: Los Angeles, Season of The Witch, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Haywire, Act of Valor, The Raven, Mirror Mirror, 21 Jump Street, American Reunion, and The Bourne Legacy.  Thirty-eight of the company’s films have opened to No. 1 at the box office.  Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Sixty-two of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

 

Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. For additional information, please visit www.relativitymedia.com.

 

ABOUT HASBRO

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. 

Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc.  All Rights Reserved.

 

# # #

 

Contest Sponsored By Lionsgate® And AMC Theatres® Culminates In A Free Hometown Screening Of Critically Acclaimed Film WARRIOR

 

 

Santa Monica, CA, September 13, 2011–  “We Are All Warriors,” a national grassroots and online initiative to identify the everyday heroes and real life warriors among us that was inspired by the release of the powerful film WARRIOR has culminated in winner Matt Long being chosen to host a free hometown premiere of the film at his local AMC Theatre.  The screening will take place Wednesday, Sept. 14.  

 

Matt Long is a celebrated New York City firefighter, a 9/11 survivor, a champion athlete, and an author. His powerful contest submission, which was randomly chosen from those received in the contest, can be viewed here.  Long’s book “The Long Run,” was published by Rodale and is now out in paperback. 

 

During the past six weeks, Warriors throughout the country flocked to www.WeAreAllWarriors.com to nominate their local heroes and answer the question, "What do you fight for?" The project and contest were promoted by several high profile editorial partners, including MMA Weekly, Impact Wrestling, LIVESTRONG, JustJared, BeliefNet, and The Huffington Post.  More than 500 submissions were ultimately garnered, making “We Are All Warriors” one of Lionsgate’s most successful user generated contests to date.

 

“We are thrilled and honored that Matt Long is the winning everyday warrior,” said Lionsgate’s Chief Marketing Officer Tim Palen.  “He truly has a fighting spirit, and is the living embodiment of everything this powerful film is about– resolve, strength of character, athleticism, and courage.  Audiences and critics alike have loved this film, but I think it will make an even more special impact on Matt and his family & friends, because it speaks so directly to his warrior spirit.”

 

Notable submission partners who were nominated or encouraged their members to nominate their heroes included:

  • TapOut
  • AMC Theatres
  • Invisible People
  • Boys & Girls Club Of America
  • The United Way
  • The Case Foundation
  • The Mankind Project
  • Child S.H.A.R.E.
  • Mobility Works,
  • Warriors for Christ

 

Among the celebrity Warrior stories submitted were those of Lance Armstrong, Massachusetts Lieutenant Governor Timothy Murray, football player and U.S. Army Ranger Pat Tillman, NCAA champion wrestler Anthony Robles, and MMA fighters including Tito Ortiz, Rad Martinez, Eric Apple, and Rich Franklin. 

 

About Matt Long

Matt Long has been a competitive athlete his entire life. As a member of his high school basketball team, he was required to run in the Brooklyn/Queens X-country Championships. With no prior running experience, he finished fifth for his school, completing the race in uncomfortable high top sneakers. At Iona College, he competed in their Division I basketball program for which a high level of fitness was mandatory.

 

Strength and endurance became especially paramount in his life after college when he became a New York City Firefighter. It was around this time he took up distance running and began competing in Ironman triathlons, finishing his first Ironman race in 2005. He then set his sights on qualifying for the Boston marathon by running the ING NYC marathon later that year. With hard work, dedication and persistence, he trimmed 30 minutes off his personal best to run a 3:13, qualifying for the 2006 Boston event.

 

On the morning of Dec. 22, 2005, Matt Long's life changed in an instant. He was cycling to work in the early morning when he was struck and run over by a 20-ton bus making an illegal turn. The injuries he sustained pushed him to the brink of death. He received 68 units of blood in the first 40 hours after the accident and spent five months in the hospital. More than 40 operations later, he finally began a grueling rehabilitation regime. Matt found the psychological consequences of the accident nearly as hard to process as the physical severities. His doctor had told him he'd be lucky to ever walk again without a cane.

 

Matt fought through months of fear, despair, loneliness, and intense physical and psychological pain to regain the life he once had. His recovery was a miraculous one which included everything from learning to walk again and, a mere three years later, running in the 2008 New York City Marathon. "Running saved my life," Matt says, and his determination and perseverance has turned him into a symbol of hope and recovery for countless others.

 

Matt's story was covered in a wildly popular article in the March 2009 edition of Runner's World magazine. Matt has since chronicled his life and journey both before and after the accident in his book The Long Run, released in October 2010. Matt has also started the I WILL Foundation which provides coaching, training and financial support to help people overcome adversity and challenges caused by illness or traumatic injury.

 

He currently resides in New York City.

 

About “We Are All Warriors”

“We Are All Warriors” was an opportunity for people all over the country to join together to share their stories and answer the central question of WARRIOR: “What Do You Fight For?” From our teachers and coaches to our athletes and veterans, we all fight for something – we are all warriors.  At www.WeAreAllWarriors.com, project participants answered the question in their own words, nominated other everyday warriors, voted for their favorite warriors, and rallied friends and family to share their contender via Facebook and Twitter.  

 

We Are All Warriors” was promoted through media, corporate and non-profit partnerships on both national and local levels.  With word first spreading through a series of ESPN-sponsored screenings of the inspiring film, the program culminated in a national promotion with AMC Theatres centered around a sweepstakes where one everyday warrior would receive a free hometown premiere of the film at the nearest AMC theatre. 

 

The website featured video diaries from both everyday warriors and celebrity guests including prominent bloggers, parents, coaches, troops, actors athletes, and pastors, answering the film’s central question ‘What Do You Fight For?’ in their own words.

 

About WARRIOR

Rising stars Tom Hardy and Joel Edgerton command the screen as two estranged brothers facing the fight of a lifetime­ in Lionsgate’s WARRIOR, a moving, inspirational action drama from acclaimed director Gavin O’Connor (Miracle).

 

Haunted by a tragic past, Marine Tommy Conlon (Hardy) returns home for the first time in fourteen years to enlist the help of his father (Nick Nolte) to train for Sparta, the biggest winner-takes-all event in mixed martial arts history. A former wrestling prodigy, Tommy blazes a path toward the championship while his brother, Brendan (Edgerton), an ex-fighter-turned teacher, returns to the ring in a desperate bid to save his family from financial ruin.  But when Brendan’s unlikely, underdog rise sets him on a collision course with the unstoppable Tommy, the two brothers must finally confront each other and the forces that pulled them apart, facing off in the most soaring, soul stirring, and unforgettable climax that must be seen to be believed.

 

A rousing ode to redemption, reconciliation and the power of the human spirit, WARRIOR is also a moving testament to the enduring bonds of family.   WARRIOR stars Joel Edgerton (Animal Kingdom, Star Wars: Episode III), Tom Hardy (the upcoming The Dark Knight Rises, Inception, Black Hawk Down), Jennifer Morrison ("House", Star Trek) and Nick Nolte (Tropic Thunder, The Thin Red Line).  The film is directed by Gavin O'Connor; screenplay by Gavin O’Connor & Anthony Tambakis & Cliff Dorman and story by Gavin O'Connor & Cliff Dorfman. Lionsgate and Mimran Schur Pictures present a Lionsgate / Mimran Schur Pictures production. A Solaris Entertainment and Filmtribe production.  Additional information about WARRIOR can be found at www.warriorfilm.com or www.facebook.com/warriorfilm.

 

*** 

 

General Audiences Can See The Film On Labor Day Weekend, In Advance Of Its September 9th Release

 

Santa Monica, CA, August 30, 2011– LIONSGATE® (NYSE: LGF), leading global entertainment company, today announced a special sneak preview screening program for the inspirational sports drama WARRIOR.  The screenings will be held on Sunday, September 4th at 7:00 pm, at theaters nationwide.  The announcement was made by Lionsgate’s co-COO and Motion Picture Group President Joe Drake. 

 

To promote the sneak previews, Lionsgate has partnered with Twitter to designate the hashtag #WARRIORMovieSneakPreview, which Lionsgate has also sponsored as a Promoted Trend, allowing Twitter’s powerful user base a direct link to buy tickets and continue to spread the tremendous word of mouth the film is receiving.

 

Moviegoers interested in seeing the film, which Rolling Stone’s chief film critic Peter Travers calls “fiercely moving,” can purchase tickets in advance at www.warriorsneakpreview.com and use #WARRIORMovieSneakPreview on Twitter to share information about the movie with friends.  

 

“We are in a fortunate position in that the best promotional tool for this incredible film is the film itself,” explained Drake of the motivation to allow general audiences this special advance access.  “This is truly a movie for everyone, and as we’ve screened it, people in all demographics- even those who might not have otherwise sought the film out- have been enthralled by its blend of triumphant, inspirational sports storytelling with poignant and powerful family drama.” 

 

Adds David Spitz, who heads Distribution for Lionsgate, “Critics and private screening guests have shown extreme enthusiasm for this film in advance of its release, and we are honored to be able to share the experience earlier than promised with audiences everywhere, especially on a patriotic, family oriented weekend like Labor Day that fits so well with the themes of this particular film. We can’t wait to read the sneak preview audience’s tweets as they become the first consumers to share their reactions with the world.”

 

About Warrior

Rising stars Tom Hardy and Joel Edgerton command the screen as two estranged brothers facing the fight of a lifetime­ in Lionsgate’s WARRIOR, a moving, inspirational action drama from acclaimed director Gavin O’Connor (Miracle).

 

Haunted by a tragic past, Marine Tommy Conlon (Hardy) returns home for the first time in fourteen years to enlist the help of his father (Nick Nolte) to train for Sparta, the biggest winner-takes-all event in mixed martial arts history. A former wrestling prodigy, Tommy blazes a path toward the championship while his brother, Brendan (Edgerton), an ex-fighter-turned teacher, returns to the ring in a desperate bid to save his family from financial ruin.  But when Brendan’s unlikely, underdog rise sets him on a collision course with the unstoppable Tommy, the two brothers must finally confront each other and the forces that pulled them apart, facing off in the most soaring, soul stirring, and unforgettable climax that must be seen to be believed.

 

A rousing ode to redemption, reconciliation and the power of the human spirit, WARRIOR is also a moving testament to the enduring bonds of family.   WARRIOR stars Joel Edgerton (Animal Kingdom, Star Wars: Episode III), Tom Hardy (the upcoming The Dark Knight Rises, Inception, Black Hawk Down), Jennifer Morrison ("House", Star Trek) and Nick Nolte (Tropic Thunder, The Thin Red Line).  The film is directed by Gavin O'Connor; screenplay by Gavin O’Connor & Anthony Tambakis & Cliff Dorman and story by Gavin O'Connor & Cliff Dorfman. Lionsgate and Mimran Schur Pictures present a Lionsgate / Mimran Schur Pictures production. A Solaris Entertainment and Filmtribe production.

 

About Lionsgate 

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution and new channel platforms.  The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as "Mad Men", "Weeds" and "Nurse Jackie" along with  the comedy "Blue Mountain State, " the upcoming drama "Boss" and the syndication successes "Tyler Perry's House Of Payne", its spinoff "Meet The Browns",  the upcoming "For Better or Worse," "The Wendy Williams Show" and "Are We There Yet?".

 

Its feature film business has generated more than half a billion dollars at the North American box office in the past year, fueled by such successes as THE LINCOLN LAWYER, TYLER PERRY'S MADEA'S BIG HAPPY FAMILY, THE EXPENDABLES, which was #1 at the North American box office for two weeks, THE LAST EXORCISM, TYLER PERRY'S WHY DID I GET MARRIED TOO?, KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy Awards®. The Company's home entertainment business has grown to more than 8% market share and is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

 

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Miramax Films, Gran Via and Tequila Gang present a 99 minute R rated horror, thriller directed by Troy Nixey, Written by Guillermo del Toro, Matthew Robbins based on a 1973 teleplay by Nigel McKeand with a remake release date of August 26, 2011.

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