Mounds Pet Warehouse in Sun Prairie, Wisconsin wins national contest

Washington D.C., November 4, 2011 – The winner of the first Born Free USA Compassionate Pet Supply Store Contest is Mounds Pet Warehouse in Sun Prairie, Wisconsin. The contest asked consumers to vote online at Born Free USA, and nominate their choice for the most compassionate pet supply store.

Mounds Pet Warehouse is locally owned and operated and has five locations (Sun Prairie, Madison, Middleton, Fitchburg, and Janesville).  The Sun Prairie store was chosen as the winner.  Mounds does not sell live animals and the store works in its community with local shelters to place homeless animals, as well as provide support to their new guardians through education.

Adam Roberts, Executive Vice President of Born Free USA said, “Increasingly discerning consumers are taking a stand with their dollars to support good business practices. We applaud Mounds Pet Warehouse for its conscientious decision not to sell live animals in their stores and therefore not contributing to the millions of animals suffering in pet stores and bred in mills.”

Born Free USA, a nationally recognized leader in animal welfare and wildlife conservation, maintains a database of U.S. pet supply stores to promote compassionate retailers. PetSupplyLocator.org helps consumers find quality supplies for their companion animals from places that do not sell any live animals including birds, reptiles and fish. However, this does not preclude in-store adoptions or other promotions in coordination with animal rescue groups and shelters.

Heather Sullivan, Marketing Manager for Mounds said, "Mounds does not sell live animals. We prefer to partner with humane societies and animal rescue groups to help homeless companion animals because we believe the measure of humanity is the extent to which you raise the standard of taking responsibility for those who can’t help themselves. It just makes good business sense. This is who we are."

Through litigation, legislation, and public education, Born Free USA leads vital campaigns against animals in entertainment, exotic “pets,” trapping and fur, and the destructive international wildlife trade. Born Free USA brings to America the message of “compassionate conservation” – the vision of the U.K. – based Born Free Foundation, established in 1984 by Bill Travers and Virginia McKenna, along with their son Will Travers, now CEO of both organizations. Born Free’s mission is to end suffering of wild animals in captivity, conserve threatened and endangered species, and encourage compassionate conservation globally.  More at: www.bornfreeusa.org; twitter http://twitter.com/bornfreeusa; Facebook http://www.facebook.com/BornFreeUSA.

New name, new home, new friends, and a great outlook for a baboon once kept in a Wisconsin basement laundry room

 

Dilley, Texas, September 30, 2011 - - The three-year-old baboon who was surrendered to Dane County Wisconsin Animal Services this summer and cared for temporarily by the Dane County Humane Society after living in a basement laundry room, is doing “great” at his new, permanent home at The Born Free USA Primate Sanctuary in Dilley, Texas.  In August, the Olive Baboon joined 13 other baboons in a 2.5 acre enclosure at the 186 acre sanctuary, home to 532 primates, many of whom were rescued from laboratories, roadside zoos, and private possession.  

 

In addition to experiencing other primates and the outdoors for the very first time, the baboon -- who arrived with the name “Monkey” -- is getting used to his new name “Dane” chosen by a Born Free USA supporter, to honor the Dane County Humane Society who took care of him during his transition. Over 150 supporters wrote to Born Free USA agreeing with the organization that he deserved a new, more suitable name now that he has a new, more suitable home.

 

According to Tim Ajax, Director of the Born Free USA Primate Sanctuary, “Dane is doing great.  He continues to eat well and is very active running around his enclosure. He is intensely curious about the other baboons and watches their every move. He is now interacting with other baboons, though Marvin continues to be his closest ally. He even joins the alarm calls of the others when something disturbs them like a snake or vehicle in the distance.”

 

Ajax continues, “Dane is learning who is high-ranking and will try to get the lower-ranking individuals in trouble by screaming at them when they’re just minding their own business. This brings the others running to see what he’s upset about while chasing off the low ranking ones. It is all part of his social adjustments and is perfectly normal. For his own protection and the protection of the other animals, it will likely be a while before we can let him out into the multi-acre enclosure, but we are very pleased with his progress. He loves just about everything we feed him but consistently picks up the banana first, peels it, and then shoves almost all of it into his cheek pouch in one motion!”

 

Adam Roberts, Executive Vice President of Born Free USA, said, “Dane represents the horrendous epidemic in this country of keeping exotic animals as pets --  primates, reptiles, big cats, and more -- posing danger to the ‘owner,’ the animal, and the public.  Wild animals belong in the wild.  Injury or death happens over and over again around the country when people keep a wild animal as a pet. It must stop before the next tragedy occurs.” 

 

Born Free USA tracks such incidents through its online database designed as a resource for the media, lawmakers, activists and the public, to help shed light on the magnitude of the issue.

 

Born Free USA is a nationally recognized leader in animal welfare and wildlife conservation. Through litigation, legislation, and public education, Born Free USA leads vital campaigns against animals in entertainment, exotic “pets,” trapping and fur, and the destructive international wildlife trade.  Born Free USA brings to America the message of “compassionate conservation” -- the vision of the U.K.-based Born Free Foundation, established in 1984 by Bill Travers and Virginia McKenna, stars of the iconic film Born Free, along with their son Will Travers, now CEO of both organizations. Born Free’s mission is to end suffering of wild animals in captivity, conserve threatened and endangered species, and encourage compassionate conservation globally.  More at: www.bornfreeusa.org; twitter http://twitter.com/bornfreeusa; Facebook http://www.facebook.com/BornFreeUSA.

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