“THE NATIONAL DOG SHOW PRESENTED BY PURINA”
2012 FACT SHEET
WHAT: “The National Dog Show Presented by Purina” is the annual two-hour, family-oriented television special broadcast on NBC. This American Kennel Club (AKC) - sanctioned dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious in the country. This year’s show is the 11th edition of the American family TV tradition. The Kennel Club of Philadelphia shows have been around since the late 1800’s.
The event has become a Thanksgiving Day television institution, generating a total audience approaching 20 million viewers each year as part of NBC’s traditional Thanksgiving Day family entertainment block of programming, which begins with the Macy’s Thanksgiving Day Parade. Some 2,000 of the nation’s top dogs compete for Best in Show honors in a competition open to all registered purebred dogs.
FORMAT: The National Dog Show Presented by Purina is one of only five benched format shows remaining in the United States. Benched format means that the show is open to the public and the canines are on display all day long so that attendees can see the dogs up close and meet their owners to learn about the breeds and about the responsible dog ownership.
WHEN: The National Dog Show is set to broadcast on television on Thanksgiving Day, Nov. 22, from noon to 2 p.m. to all time zones, following NBC’s coverage of the Macy’s Parade. The actual event will take place on Saturday, Nov 17 at the Greater Philadelphia Expo Center at Oaks/Valley Forge.
WHERE: The Greater Philadelphia Expo Center is located in Oaks, PA., adjacent to historic Valley Forge, PA, and just 15 miles west of Philadelphia.
WHO: Purebred dogs from over 170 breeds, including many of America’s elite show dogs and their owners and handlers competing for Best of Breed, First in Group and the ultimate title of Best in Show.
NEW BREEDS: This year, the National Dog Show will introduce two new breeds to America’s TV viewing audience. The new breeds are:
- Russell Terrier – Terrier Group
- Treeing Walker Coonhound – Hound Group
THERAPY DOG TEAM: A team of three dynamic young canines – Dogues de Bordeaux named Li’l Abner and Stella and a Staffordshire Terrier mix named Vivian – will step forward this year to carry on the tradition of the National Dog Show Therapy Dog Ambassador program. The trio, all from the Philadelphia area, make regular visits to the Philadelphia Ronald McDonald House where they actively participate in therapy work with patients and families.
TV COMMENTATORS: Television personality John O’Hurley will again host the NBC special along with David Frei, America’s foremost canine expert and the co-host of USA Network’s coverage of the Westminster Kennel Club Dog Show. The Broadway star and comedic actor, O’Hurley is best known for his work on the popular television show Seinfeld. Frei, the director of communications for Westminster, also works as a judge and has owned/handled some of the world’s
top-ranked canines over the years. Mary Carillo, best known for her work as an Olympics correspondent and tennis analyst for NBC and other networks, will be the sideline reporter.
ONLINE: www.nationaldogshow.com The National Dog Show Presented by Purina website features additional video of the show, with breed and group judging, providing canine enthusiasts with a scope of coverage that includes all of the breeds in the show.
EVENT PRODUCER: Carson International of Ketchum, ID, the world’s most prominent producer and packager of canine events for live audiences and television.
TV LISTING: The National Dog Show Presented by Purina®
Thanksgiving Day, Thursday, Nov. 22nd
Noon-2 p.m. in all time zones following coverage of the Macy’s Thanksgiving Day Parade
This two-hour family entertainment special has become a major event in the dog show world, hosted by The Kennel Club of Philadelphia and sanctioned by the
American Kennel Club (AKC). The special spotlights the judging of the finest show dogs from over 170 breeds. The show is hosted by purebred dog owner John O’Hurley, with expert commentary by renowned expert David Frei, the dean of dog show commentators. Since the broadcast first aired 11 years ago, over 19 million viewers tune in each year for this tradition.
Traditional holiday TV special, hosted by John O’Hurley & David Frei,
has become America’s showcase for the canine, man’s best friend
New York, NY (October xx, 2011) – NBC will present the 10th edition of its popular holiday special “The National Dog Show Presented by Purina®” this Thanksgiving Day, reaching an unusual milestone for a broadcast television offering that has shown uncommon staying power in the volatile landscape of network TV.
The family-oriented celebration of dogdom airs from noon - 2 p.m. in all time zones following the Macy’s Thanksgiving Day Parade again this year, providing America and its 65 million pet-owning households a show with mass appeal before football takes over the day.
It is a celebration of America’s fascination with man’s best friend, hosted by John O’Hurley, the Seinfeld ensemble actor (catalogue king J. Peterman) and ultimate champion on ABC’s inaugural “Dancing With The Stars.” O’Hurley is joined by expert analyst David Frei, who is the voice of the Westminster Kennel Club Dog Show on USA Network and America’s foremost authority on the sport.
Unlike traditional dog show coverage, the special offers family-oriented features, facilitated by the open format of the Kennel Club of Philadelphia event, one of only five remaining “benched” shows in which dogs from over 170 breeds are on display all day for the visiting public.
“We have actually generated a legion of long-term fans and established a family holiday tradition,” stated Jon Miller, President of Programming for NBC Sports and VERSUS, who conceived the idea. Miller had rented the movie Best In Show, the Christopher Guest-produced “mockumentary” which famously pokes fun at the character-rich show dog world. “I believed that a major dog show could attract and entertain the mass audience that network TV provides.”
The show more than quadrupled the previous year’s time slot rating and ten years later is averaging almost 20 million total viewers as part of a five-hour block of family programming on the most family-centric holiday of the year.
“My hope is that my grandchildren get to watch the show with their grandchildren on Thanksgiving Day,” Miller concluded.
The host of the National Dog Show (www.nationaldogshow.com), O’Hurley, has written two humorous books on the subject and provides the whimsical, “everyman” viewpoint. Frei is the industry’s most knowledgeable voice, an owner, handler, judge, author and social media personality who advocates for the increased use of therapy dogs in hospitals and medical care facilities.
But the stars of the show are the purebred dogs, up to 2,000 of which compete for the title of “Best In Show” during the telecast, which will introduce to the American viewing public six new American Kennel Club-sanctioned breeds - Entlebucher Mountain Dog, Norwegian Lundehund, Xoloitzcuintli, American English Coonhound, Cesky Terrier and Finnish Lapphund.
Provide your pet with a quiet, out-of-the-way room during holiday parties. Though some pets may enjoy socializing opportunities, the excitement of a party may overwhelm others.
Avoid the urge to give your pets table scraps, especially bones. Bones easily splinter and can cause serious health problems, even death.
If you are planning to take your pet with you when visiting friends and relatives during the holidays, be sure to contact them in advance to find out if your pet is welcome. Because of the excitement during the holidays, it might be best to board your pet or hire a reputable pet sitter instead.
When traveling with your pet, attach tags with contact information for your mobile phone, as well as a phone number for where you are staying.
If you are leaving your pet at home with a pet sitter, be sure to ask for references, plus written proof that he or she is bonded and has commercial liability insurance.
If you are leaving your pet at a boarding kennel, visit the kennel ahead of time to make sure that it’s clean, comfortable, and safe for your pet.