Lionsgate Partners With The Award Winning Morning Show To Air Highly Anticipated Footage From The Film On November 14th, 2011
SANTA MONICA, CA (November 10, 2011) - LIONSGATE® (NYSE: LGF), a leading global entertainment company, today announced an exclusive partnership with ABC’s Good Morning America to world premiere the highly anticipated trailer for THE HUNGER GAMES.
The debut will be hosted in person by actor Josh Hutcherson (THE KIDS ARE ALRIGHT), who plays the pivotal character of Peeta Mellark in the film, in the top rated 8:00 hour of the show on Monday, November 14th. In addition to airing nationwide, the trailer will also be shown in its entirety on Good Morning America’s jumbotron in New York City’s Times Square.
The partnership, which further distinguishes the film as a major motion picture event, will mark the first time ever that audiences will be exposed to sights and sounds from the film such as Katniss’ home district 12 and the opulent Capitol. With 16 million copies of The Hunger Games in circulation, a vast audience of book fans will also undoubtedly tune in for the first chance to hear the beloved characters speak iconic lines of dialogue from its pages.
About THE HUNGER GAMES
Every year in the ruins of what was once North America, the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. Part twisted entertainment, part government intimidation tactic, the Hunger Games are a nationally televised event in which “tributes” must fight with one another until one survivor remains.
Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. Suzanne Collins’ best-selling novel, the first in a trilogy published by Scholastic that has over 16 million copies in print in the United States alone, has developed a massive global following.
Lionsgate will release THE HUNGER GAMES on March 23, 2012.
About Good Morning America
“Good Morning America” is an Emmy Award-winning two-hour, live program anchored by Robin Roberts and George Stephanopoulos. Josh Elliott is the news anchor, Lara Spencer is lifestyle anchor and Sam Champion is the weather anchor. The morning news program airs MONDAY-FRIDAY (7:00-9:00 a.m., EDT), on the ABC Television Network.
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution and new channel platforms. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as "Mad Men", "Weeds" and "Nurse Jackie" along with the comedy "Blue Mountain State, " the critically-acclaimed drama "Boss" and the syndication successes "Tyler Perry's House Of Payne", its spinoff "Meet The Browns", the upcoming "For Better or Worse," "The Wendy Williams Show" and "Are We There Yet?".
Its feature film business has been fueled by such recent successes as THE LINCOLN LAWYER, TYLER PERRY'S MADEA'S BIG HAPPY FAMILY, THE EXPENDABLES, THE LAST EXORCISM, TYLER PERRY'S WHY DID I GET MARRIED TOO?, KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy Awards®. The Company's home entertainment business has grown to more than 8% market share and is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.
For more information visit www.lionsgate.com